If you're looking for a way to get your website presentation to stand out and really captivate your audience, look to the video. Not only are videos easy to publish in a website, but they can deliver results. Adding a video or two will break up your content in a smooth and effective way that will keep your audience more focused and engaged with the overall content. Here are five ways that video can make all the difference: 1. Videos Give Your Company a Personality: Promotional Videos of your company added to your websites give life to them. They draw attention of customers and make them feel what kind of people are you and what traits you got. Its a nice way to describe the personality of company. 2. Its Entertaining: Providing videos on Website always entertain people. Its better way to make people know about you or your business, rather then a silent presentation on a website. Videos give a reason to people to stay on website and research. 3. A Visual Experience: People tend to look for a visual experience when surfing the web, and video has an inherent appeal to audiences. Most of us would prefer to â€˜see' something before we are forced to â€˜read' something. While we tend to skim through any large blocks of written material, we will almost certainly take the time to watch a professionally produced video presentation. 4. Boost Traffic to Your Website: People love entertaining content and videos. So definitely they themselves will share it on their network everywhere, and it will help in boosting the traffic on website. 5. Versatility: A video which has been produced for your website can be repurposed elsewhere. The cost can be leveraged by distributing the video offline on DVD as a general sales tool.