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5 Bad & Lousy Words You Should Never Say In Your Salesletter

Discussion in 'Making Money' started by awsomnick1, Jun 22, 2010.

  1. awsomnick1

    awsomnick1 BANNED BANNED

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    Do you know exactly why people don?t seem excited to buy your product? Have you ever wonder why your competitors make more sales even though they have a terrible product to offer? Even worse, why people couldn?t even be bothered to live their email address in your opt-in form and subscribe to your free newsletter?

    You may wonder people just don?t feel interested to buy your product or maybe your price is too high. Or you?ve finally realized that your product is a pile of junk and decided to find another product to sell.
    You?ve got to stop whatever you?re doing and think for a moment. It is not your product to be blame. Sometimes your own salesletter which is the one that kill your business. You?ve written some words that people don?t even want to hear and scare the hell out of them. Studied has shown using these words will decrease your sales up to 75%.
    So, what are exactly the bad words you should never say in your newsletter?
    1) Buy ? This specifically asking people to take out their wallet and spend some money. Bare in mind, most people surf the Internet searching certain information for free and sometimes they need more time before considering buying your product. Whatever business you?re doing, using this word alone can destroy your business in split second. Instead of using the word ?buy?, change it to ?claim? or ?invest?. Ask yourself, which one sound better, ?Buy this amazing product? or ?Claim this amazing product.?
    2) Learn ? This will remind people back in the old days where they have to study and learn in 1st or 2nd Grade. Nobody wants to squeeze their brain out and learn something new on the Internet. Information on the Internet is just too huge. Nowadays, people want fast information and have no time to learn. Instead of using the word ?learn?, it is better to use the word ?discover?. Now we are giving somewhere. Does this word sounds a lot better, ?Discover 10 Easy Tips To Improve Your Golf Swing.?
    3) Tell ? You don?t have to use this word to explain the benefit of your product. People will not listen to you if they don?t recognize you. Study this two words carefully, ?Let me tell you the secrets of becoming a millionaire? or ?Let me reveal to you the secrets of becoming a millionaire.? Which one do you think that will make people keep on reading your newsletter?
    4) Things ? Using this word will not make your salesletter sound astonishing. It makes the salesletter very boring to read. This will make people lost their confidence in whatever you?ve offered to them. Instead of using the word ?things?, consider to revise it to ?tips?, ?tricks? or ?techniques?. ?Get these 5 great techniques right away? is far better than ?Get these 5 great things right away.?
    5) Stuff ? This word is what most marketers used to describe how great the product is. If you change it to ?Insider Secrets?, definitely this will give people an urge to act right away. Consider this two words, ?Click here to download your 7 stuffs? or ?Click here to download your 7 amazing insider secrets.? Which one would you like to click?
    If you can avoid this 5 bad words, your sales will definitely boost up to the roof. Don?t neglect the power of these words. Now, it?s time for you to check all your salesletter and change it (if any) right away. You will be surprise of the outcome.
     
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  2. WizGizmo

    WizGizmo Super Moderator Staff Member Premium Member

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    On the other hand, using words that end in LY is very effective for emphasis.

    Simply, Completely, Utterly, Easily, Unbelievably, Incredibly, etc.

    I learned that trick from Dan Lok, who is a multi-million dollar copywriter.
     
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  3. awsomnick1

    awsomnick1 BANNED BANNED

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    good trick, thanks
     
  4. anic21

    anic21 Junior Member

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    Woww.. Very good tips.
    Posted via Mobile Device
     
  5. WizGizmo

    WizGizmo Super Moderator Staff Member Premium Member

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    Also, according to the world famous copywriter, Gary Bencivenga, the word "FREE" is not the most effective word in copywriting. The most effective word is "because".

    Cheers! - "Wiz"
     
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  6. ultimategamechain

    ultimategamechain Power Member

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    wow, I never thought about this. So I was so lousy too :D
     
  7. chickenLittle

    chickenLittle BANNED BANNED

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    lol. tks for the post man.
     
  8. peter2002

    peter2002 Senior Member

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    That's true. There was even a university study proving this. It even works when the reasoning that follows "because" makes no sense whatsoever.
     
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  9. awsomnick1

    awsomnick1 BANNED BANNED

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    wow thank you for all your replys to my post!! Hope i helped you out. i have another one i am just about to post too :)
     
  10. aftershock2020

    aftershock2020 Senior Member

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    The funny part is that the socialogy behind the word because having the effect it does is based on associative thinking. If you hit the ' reason ' your client desires behind the ' because ' in the copy, you will make a common thread connection between the two of you and give them the idea that you are infact ' like-minded '. It is a classic sales technique and works like a charm.

    Even though I'm saying nothing against Peter2002 here at all, because he is right. The technique does work with filler behind it, however, there are serious efforts to be made in posting legitimate reasons, associated with the client's interest as to what you are offering.

    So, be clear that if the " reasoning that follows ' because ' makes no sense whatsoever. ", you change your target traffic BECAUSE they don't have a clue and aren't going to understand why they need to buy what they are buying from you in the first place...as well as probably can't afford it - best case scenario.

    Worst case - you send out jibberish and risk looking like a fool and scammer, which again, gets you nothing in profit gain for your time or effort.

    Beware that mistake and be sure to make every line of your copy count as paid labor on your behalf. IF you spend the time writing it up, make it crystal clear that it sells what you are promoting, otherwise, save your time and setup another ad page or whatever.

    If you are using this for nothing more than to get people to open your ad page out of wondering what exactly you are pushing, that's great. You should get a few clicks. However, if you are pushing for a serious site and serious product or service, that you expect money form these potential customers...do it right and be serious about presenting reasons that people commonly connect to your respective product or service.
     
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    Last edited: Jun 22, 2010
  11. aftershock2020

    aftershock2020 Senior Member

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    Dead on, as usual, Wiz.
     
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  12. niche1

    niche1 Jr. VIP Jr. VIP Premium Member

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    Features and benefits........

    It is the old "what's in it for me?"

    Features are great......but how does it (the product) benefit me?

    Answer that question with your copy and you will convert lookers into buyers.
     
  13. No Limits

    No Limits Junior Member

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    Split test it for yourselves, the big copywriters are not wrong. I don't know why this is so, but it really is the deal.
     
  14. peter2002

    peter2002 Senior Member

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    I didn't think I would be misunderstood so badly... When I said that it works even if the reasoning following "because" doesn't make any sense, I didn't mean to do it this way in a sales letter!

    I just wanted to show that this word (because) is so powerful, that it also works in extreme cases (reasoning makes no sense).

     
  15. funnyday

    funnyday Junior Member

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    great share ,so i think i'm not a good writer
     
  16. denzel

    denzel Junior Member

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    good tips for English speaking people though, cheers
     
  17. aftershock2020

    aftershock2020 Senior Member

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    Not at all, bud. Just clearing the air for anyone that may possibly mistake it for that being the point. Expanding on your post is all. Never know how literal things can be taken by those that don't know any different.
     
  18. awsomnick1

    awsomnick1 BANNED BANNED

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    isnt because a word that is used a lot?
     
  19. aftershock2020

    aftershock2020 Senior Member

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    Sure it is...' because ' it works.

    Seriously though, sure it is. It works and gets the point across just like all of us have been saying. It is all about making the customer see that you have the solution for what they are looking for in the result.
     
    Last edited: Jun 23, 2010
  20. SpellZ

    SpellZ Regular Member

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    Wow! This is awesome! Any other 'word' tips?