I'm looking to venture in to a "Monthly Recurring" business model where a service will be sold for a price that will be billed once monthly to the client. It's a proven business model if the right service(s) are being offered and if you're able to put your service(s) in front of the right buyers. However, I'm having a bit of an issue. I'm not looking to sell a product, I'm selling a "service". Predominantly, I'm looking to go after a very "targeted" group of prospects, clients in a very "small" niche. However, I'm having difficulty with niche/industry selection. What I'd like to do is create a service that would sell for $99 per month with a goal of signing up 50 clients. Of course, my service will need to be worth this price but assuming that it is, attaining the clients will not be an easy task (Or maybe it will be?). Assuming I'm able to put my service in front of the eyes of 100 targeted users per day, based on various threads I've read here, I should be able to achieve between 1-3 "paid" sign-ups per day. Now, should I build my business model on the "Let the service sell itself" mentality? If the service is exceptional and provides "value" to the client that they believe is worth more to them then $99, I shouldn't have an issue with attaining my 50 monthly clients within a couple of months should I? Are there things that I'm not thinking of here? What's your input/advice? By no means am I looking to be "spoon fed" here, I'm not an idiot and this is not my first venture/business. It is however my first venture in to this business model. Looking forward to your responses.