Hi all, I have a keyword SEO'd and i'm currently ranking between 1-5 on the first page of google, for a keyword with about 20k monthly hits. I plan to go after a keyword which is 250k monthly hits. I've nailed down the obvious stuff, meta tags, descriptions etc. And i've done 2 small blasts on it. My question is: 1. If i target this new keyword, i would have to change the current keywords on my site. Will this drop me down the rankings significantly, making it a waste if i fail 2. How hard will it be to go after this keyword 3. How would i go about getting the best traffic with 400$?