Matt?s advice on link building, link bait and increasing PageRank: Don?t worry about the supplemental results as there?s not much you can do about it. It?s an exclusive PageRank business. Be creative and get huge amount of backlinks. That?s huge amount of PageRank. Below are the best examples of creative concepts for effective link building and getting huge amount of web site traffic: ==> LOLCat Builder ==> Lonely Girl Fifteen on video ==> Million Pixel Homepage ==> Making a Mac versus PC parody ==> The Free Hugs Campaign ==> Parez Hilton ==> Video of people saying the word ?Google? really fast for about five minutes ==> Dr. David?s picture of bloggers and cartoons of what they want to be ==> Counting and comparing the spam emails receivedon Gmail, Hotmail and Yahoo ==> Live-Blog on Techmeme ==> John Dvorak?s Creative controversy ==> Robert Scoble Mention a-listers ==> Jeremy Schumaker?s poll: George Bush - Great President Or Greatest President Ever? ==> Matt Cutts? got hacked on 1st of April and he really got hacked Selling links and buying links are against Google guidelines and Google take serious action against it. If you want to sell links make sure that they don?t effect search engines. You can do a link through a url that re-directs and then robot that text out, you can use java script, you can use the no follow tag, that?s fine. The best advice is to make great compelling content and come up with some hook, some social engineering, the gimmick, the angle that?s going to make your stuff go viral.