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4 Revealing Facts About How Consumers Find and Buy Products online!

Discussion in 'Black Hat SEO' started by twitter.followers, Apr 7, 2014.

  1. twitter.followers

    twitter.followers Elite Member

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    [​IMG]

    A recently released study by retail engagement firm Parago examined how consumers research and buy across several product categories. The research is chock full of insight about how people buy, with broad implications for digital marketers.


    I want to focus on one aspect of the research: insight into consumer behavior when the buyer is in purchase mode. Analysis of the single graphic below, which shows the sources consumers turn to when researching a purchase, will produce several insights for digital marketers.


    1. Social Is Not A Purchase Research Channel
    2. Amazon Is Not As Dominant As We Think
    3. Brand Loyalties Are A Real Influencer In Purchase Decisions
    4. The Need For In-Store Handling May Be Overblown

    Source- Full article:
    Code:
    http://searchengineland.com/4-revealing-facts-consumers-buy-online-187917
     
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  2. JustUs

    JustUs Power Member

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    OTH, the best of both worlds may be one in which a person partners with a big box to provide an additional retail channel.
     
  3. twitter.followers

    twitter.followers Elite Member

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    True. That would be really amazing.
     
  4. SocialMediaManager

    SocialMediaManager Elite Member

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    Social media and tv has lot of influence on consumers research but when asked a person will surely tell he searched Google to Compare Android mobiles so in my opinion social media has more influence compared to what is reflected
     
  5. Big0n3

    Big0n3 Newbie

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    So google is the boss ! thats why seo is important
     
  6. wellworththiswait

    wellworththiswait Newbie

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    Google rules, did they really mean them or just search engines?
     
  7. twitter.followers

    twitter.followers Elite Member

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    They actually meant Google and not all the search engines.