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4 Ads in One Set yet 1 Ad get 90% of Impressions

Discussion in 'FaceBook' started by Kostya76, Apr 28, 2017.

  1. Kostya76

    Kostya76 Junior Member

    Dec 15, 2016
    Likes Received:
    I have a n Ad Set with 4 Ads ( 2 long copy - 2 short copy x 2 different images).

    One of the Ads generates more conversions that the other three ads.

    Which is great.

    But this same Ad has more impression and reach counts than the other 3 Ads as well.

    So, what I am struggling to understand is whether the Ad converts better because of the copy and the image or just because it has more impressions.

    Has anyone had this problem before?

    P.s. I know how to run split test campaigns, but they are typically testing to see which of two ads perform better, but I want to test like 10 ads in one set at the same time.