So lets say we have a site that has 0 page rank (kind of new) has few incoming links, nothing significant compared to the other sites. Now from what I understand link juice flows throughout the site. So, this site is a news site, and writes sports previews and predictions and what not. After a while, a game from 2 months gets 0 hits, 0 search queries, nobody cares. Wouldn't it make sense to take that type of expired content and have it 301 to a different page. That way the more relevant content gets the juice, thus giving it a better ranking... Just wondering what everybody's thought its on this link juice thing, and what am i missing..