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301'ing over 700 internal links to the main page

Discussion in 'Black Hat SEO' started by Corrupt, Feb 5, 2012.

  1. Corrupt

    Corrupt BANNED BANNED

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    I just got a contract for a site with over 700 pages indexed. After I analyzed their website, I noticed that they have over 700 pages indexed. However, their internal linking structure sucks. It's basically all 700 pages in one directory.

    What do you recommend? I redirect all the internal structures to their new locations, or would it be better to redirect all those internal pages to their main domain name, and build a completely new strucutre?

    The domain is 10 years old, PR3. Over 200k backlinks, but most of them are shit. Free directory submissions and the like with less than 2% exact anchor text.
     
  2. iulianh

    iulianh Regular Member

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    I think Google Webmaster Tools section provides you a solution to change internal links without losing rank for them.
     
  3. Corrupt

    Corrupt BANNED BANNED

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    I think that it just provides a solution to move your whole site over to a new domain, not change the internal linking, and it involves 301 redirects as well.

    Either way, redirecting all the 700 links to their new counterparts isn't an easy(or cheap) job, and I doubt they'll pay for it. So if anyone has an idea or experience on redirecting 700 internal domains to the main domain, that'll be appreciated.
     
  4. sfidirectory

    sfidirectory Senior Member

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    I think you should completely rebuild their structure if you think they have groups of pages that fit blocks of topics, kind of like how you can put posts into categories in Wordpress. I would explain this further but I assume that you are familar enough with wordpress... I recommend you go through the pages, find out the topics they fit into and create directories for each topic. Then put the pages into their appropriate directories. Obviously you will need to change your navigation structure as well, when you do I highly recommend the use of breadcrumbs so the user knows how they got to the page (if coming from other pages/sections of the site. Once you have done that, checked the site over for broken links and made sure links go to where they are meant to go, create another xml sitemap (there are tons of tools out there that can do this for you) and submit it to Google.

    Upon saying all that I think it will be easier for you to just make a Wordpress blog for them (but make it not look like a blog - or whatever they want) and create categories and put the content of each "page" into it's own post. Assuming the content of each page doesn't need changed, you could just copy and paste it from html source into each "post". It would be a good idea to install the All In One SEO Pack plugin and fill out the details for each post. Also everytime you publish the new "posts" you can use a plugin that pings it on publication.

    This is just my idea so hope it will help you with some direction. When I get clients I encourage them to let me develop their site using Wordpress CMS as it will save them money and me time (obviously I will need to make custom PHP/Javascript/AJAX/jQuery edits as needed).
     
  5. Corrupt

    Corrupt BANNED BANNED

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    Ah, I forgot to mention, it's an ecommerce website. >.>
    I do have a structure for them in mine, I'm considering cubecart or open cart, but they want to use a static website or woocommerce -.-
     
  6. MLMGUROO

    MLMGUROO Regular Member

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    I would like to note, I'm having better luck using a variety of partial match anchor text rather than
    exact match and recommend you do the same.

    Below I've got a great video explaining partial match anchor text:

    Partial Match Anchor Text:
    Code:
    http://www.seomoz.org/blog/beyond-exact-match-anchor-text-to-next-generation-link-signals-whiteboard-friday
    Cheers, M.:chicken_w
     
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