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301 to new URLs and rankings dropped?

Discussion in 'White Hat SEO' started by UnDerDoG81, Feb 19, 2017.

  1. UnDerDoG81

    UnDerDoG81 Power Member

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    Hi,

    I have an very aged domain that was getting only ~50-70 visits a day but was sitting on #1 for some crappy keys. That site was running on very old joomla 1.5 and it got hacked again 2 weeks ago. So I thought it´s time to switch to wordpress. Because WP is using different link structure (and I also did not like the old urls I did in 2009) I did 301´s in .htaccess from the old urls to the new. They all work.

    But for some inner pages I lost huge rankings, going down from #1 to 40´s and 50´s. I focus on this project and rewrite all the content, make the site better etc. But I don´t see any benefits from it.

    I wonder if I waste my time? When google is not even rewarding me on #1 for kws with 200 searches a month lol.

    Problem is, I was planning to move an other older domain completely to a new domain with an 301. It has good rankings and gets 200 visits a day. Now I wonder if I should do that? I wanted to combine 2 projects to one, so it will have more power. I wanted to target new keywords in the same niche. For that I started with a complete new domain. But it is way to much work so I thought I´ll use the authority of my other domain that is ranking very well since 2012 and redirect it to my new domain and copy all the old content to the new domain. But I am not sure if I will lose rankings if I do that?

    Why do I want to do that? Old domain is about iPad and also has iPad in the domain name. But the iPad is dying. People lose more and more interest. I see that in huge traffic loss and in google trends. So I started a new domain with the topic "tablet computer" instead of only iPad. But I don´t have the ressources to do so much linkbuilding for the new domain.
     
  2. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

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    Are you gonna migrate the existing content to the new domain? If so you may try to preserve the rankings by moving the site via google webmaster tools. No guarantees though, this usually means completely changing what you rank for.
     
  3. Jason Bradbury

    Jason Bradbury Power Member

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    Joomla eh
     
  4. UnDerDoG81

    UnDerDoG81 Power Member

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    Yes, I planned to move the existing content to the new domain and then do a redirect from old domain sub urls to new domain sub urls. Ok I was not aware of that I can move the site in WMT. Actually I am ranking for a useless keyword that brings me 90% of traffic without any profit. All I am interested in is to move the authority and link power to the new domain. Of course it would be sweet to keep the rankings.
     
  5. Mark Louren

    Mark Louren Newbie

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    It's common situation when ranks of site dropped because of changing CMS. I don't know the weight of technical factors in the ranking formula, however, if your new site has many new code -it can influence. When I changed the CMS for several of my old sites from pure PHP to WP, two of them have lost ranks but they restored all positions in several weeks. I also used 301 redirect and the same url structure.
     
  6. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

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    Yes, just choose a site on GWT and then click on the gear / settings icon on the domain dashboard. You can move it to another verified domain. Usually helps preserve former rankings, but I've seen sites tank anyway even using that feature, so no guarantees.
     
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  7. UnDerDoG81

    UnDerDoG81 Power Member

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    Yeah, that was the main reason I never switched from Joomla to WP. But after this hack I thought thats enough. Joomla 1.5 was not even responsive. Several weeks sounds long but if the positions will gain back thats ok. I only wonder that it dropped from #1 to #40 and sits there. I expected to be out of the SERPS for a time and then will come back to #1.