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301 Redirects, will it help or hurt?

Discussion in 'White Hat SEO' started by bigfred, Jun 30, 2010.

  1. bigfred

    bigfred Power Member

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    I have been working on a site with a business for 2 years. They now do not require any SEO and therefore no longer need my services.

    They have asked me to remove the Blog page which contains over 200 blog posts.

    What I was going to do was create Permanent Redirects for each of the Blog posts and redirect them to my personal site where I will repost the contant.

    What I want to know is would doing this help my own site with rankings, or would it hurt my site?
     
  2. GreyWolf

    GreyWolf Executive VIP Jr. VIP

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    If there are a lot of backlinks out there pointing to those specific pages then it should help your site, especially if you are recreating the original pages onto your site for them to land on through the redirect. Even though you're purpose for doing it is slightly different, this is exactly the type of thing the 301 is designed for; moving content from one location to another. As long as your client doesn't have a problem with you doing a redirect from their domain then it's a pretty smart idea.

    How much actual benefit you recieve from it will depend on how many backlinks are affected, and how relevant the new blog pages are to your existing site.
     
  3. bigfred

    bigfred Power Member

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    Hi again Greywolf,

    Thanks for your time and advice its appreciated.

    THe new site is relevant and covers the same topic. There maybe a few backlinks to the blog pages but I was thinking about wasting all that content, its a shame.

    The old site owners are fine with me doing this, which is great.

    My goal is to take them off the top spot with my site. Would creating a link between the site via the 301 redirect prevent this from happening? I mean, would google penalise one of us?
     
  4. GreyWolf

    GreyWolf Executive VIP Jr. VIP

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    Well if it everything goes the way it's supposed to be designed for then over time your site should replace theirs in the index for each of the backlinks that you have the 301 set for. By placing the same content on your site in the same page structure then theoretically your site should replace theirs in the serp for those specific pages targeted to whatever keywords they ranked for on those specific pages.

    How the se algorithms will sort it all out is hard to tell. My guess is that it will benefit your site a lot, and it shouldn't hurt their site any more than just removing the pages will do anyway. Obviously once they're removed those pages won't keep indexing for their site anyway.
     
  5. bigfred

    bigfred Power Member

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    great stuff! I'll get straight onto it