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301 Redirect Question/Situation

Discussion in 'Black Hat SEO' started by 730promo, Nov 16, 2012.

  1. 730promo

    730promo Junior Member

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    Hi guys,
    I have been working on a project where a company has switched domain names due to a company name change. The site in question has been fairly well established over the last 5 years and had a page rank of 4 and good search results. Before the change the targetting keywords were at positions:
    keyword 1 : 6 +7 (subpage and index)
    keyword 2 : 5 (subpage)
    keyword 3 : 7 (subpage)

    This was good as the keywords were highly compeitive but we really wanted to push keyword 1 further up into the top 3. Now the new site has been made live this week and a simple 301 redirect from the main page to the new site has been done as well as updating Google Webmaster tool about the change of site.

    The new site placed in Google fast and within 2 days keyword 1 is in position 2 with only wikiepedia above it!
    My other keywords are ranking around 20-25.

    Im unsure whether its best to change the 301s so i individually link to each relevant page of the new site or just leave it as it is as i couldnt have hoped for a better start to the crossover of the sites????
    Also my old site is still ranking in Google in the same results as the new site. Obviously it has the redirect on and is like having 3 placements which is goodd but are there any implications??? Should i put a block on google crawling the site or should i just let it disapear from the rankings over time???

    Any advice or insight into this anyone can give me would be greatly appreciated
     
    Last edited: Nov 16, 2012
  2. 730promo

    730promo Junior Member

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    Also i was wondering if someone could explain to me about having multiple redirects in an htacess file. For example using the standard domain redirect but also having 301 redire ts for my internal keyword pages linking to the relevant ones for the new site. How does the page rank and link juice get distributed at this point?

    RewriteEngine On
    RewriteBase /
    RewriteCond %{THE_REQUEST} ^[A-Z]{3,9}\ /index\.php\ HTTP/
    RewriteRule ^index\.php$ http://www.olddomain.com/ [R=301,L]

    RewriteCond %{REQUEST_FILENAME} !-f
    RewriteCond %{REQUEST_FILENAME} !-d
    RewriteRule . /index.php [L]

    RewriteCond %{HTTP_HOST} ^olddomain.com$ [OR]
    RewriteCond %{HTTP_HOST} ^www.olddomain.com$ [OR]
    #RewriteRule ^(.*)$ "http\:\/\/www\.olddomain\.com\/$1" [R=301,L]
    RewriteRule ^(.*)$ "http\:\/\/www\.newdomain\.com\/" [R=301,L]

    redirect 301 /keyword1.php http://www.newsite.com/keyword1/
    redirect 301 /keyword2.php http://www.newsite.com/keyword2/

    ****
    So all of the page rank from the old site is going to the new sites home page. then then internal keywords are going to the same keyword pages on the new site?? Also what happens now for a page of http://www.newsite.com/keyword3 ?? i have not set up a 301 redirect yet it gets 301 redirected by the rewrite engine. Where does the page rank go there??

    Again any help would be much appreciated
     
    Last edited: Nov 16, 2012
  3. Endire

    Endire Elite Member Premium Member

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    730promo,

    In answer to your first question, it would be wise to redirect individual pages. Try redirecting as many as you can if you have a ton of them. All would be ideal however I know sometimes that isn't practical if a site has thousands of pages. The reason you should redirect all individual pages is that it provides a good user experience and will increase the chances that a visitor will find what they are looking for on your site and stick around there. For instance if a visitor finds a product page and is compelled to click on a link in an SERP because the meta description has relevant content and they are redirected to a page that doesn't contain what they had hoped for, they will leave. Worse yet they will probably get an error page if you haven't redirected to individual pages.

    In answer to your second question about link juice passing from page to page, any PR on an individual page will be passed to the page that it is redirected to. Keep in mind that only a small amount is passed on. Some say in the neighborhood of 10%. I recently redirected many URL's on a site redesign and the new domain did not receive all PR from the old one.

    Note that when you enter redirects for your individual pages in .htaccess using the syntax Redirect 301 /somepage.htm http://www.example.com/someotherpage.htm to put the shortest URL's last and longest first in terms of similarity in file path. So for example if you were to put /blog before /blog/postnumber2, all traffic redirected from the longer URL would hit an error page. Remember that directives in .htaccess are executed in the order that they are placed in the file.

    Here are some good tips on moving your site,

    http://support.google.com/webmasters/bin/answer.py?hl=en&answer=83105

    Hope that helps,

    Shawn
     
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