Or can I just do a redirect at the nameserver? Bought an expired domain that was a pretty big site in my niche; all legit links from authority sites.. in the exact same niche as my site. If I do to do a 301... Should I put content on the old site and then redirect it? I read that you can do it at the nameserver level (I have name.com) without having to put content up? Which way is better? Also, is it better for me to do a 301 and redirect it to my current site (which already has links) or start a new site on the expired domain? It's in the same niche (both makeup/cosmetics niche) and the expired domain has links from high authority beauty blogs that i would have a difficult time getting links from (or have to pay hundreds of dollars per link)... Anchors are all brand or naked urls I am thinking it's best to redirect because that way i will have one site with lots of authority versus having it spread out over 2 sites?