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301-d an expired domain with links, now what?

Discussion in 'Black Hat SEO' started by BaCCa, Apr 25, 2015.

  1. BaCCa

    BaCCa Junior Member

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    Hi,

    I managed to acquire an expired domain that has a lot of SEO work done on it, but for some reason it was abandoned by the owner. The site that used to be there has been offline for an extended period of time (~1-2 years), but links are still there.

    I 301-d it to an already established site with some links on it.

    Do I need to do something to get the old links re-crawled, so search engines won't see them as dead links? Time to buy majestic/ahrefs sub to extract all backlinks and use GSA indexer?

    I understand that people buy domains like that and build new sites for blog networks, so I could choose that route too, but I went for 301 to an existing site, because I'm just interested to bump a specific site that sends juice to other relevant sites anyway (constantly building new sites, but not building enough links on all of them, so I think sending link juice is a great option). Expired domain has way more contextual links than my existing site(s) from a wide range of places.

    I'll gamble with the chance that there is a penalty that will carry over in the following months (highly unlikely looking at the link profile in comparison to competing sites).

    Could use some guideance on what's the right play here...

    Thank you very much.
     
  2. souleclipse

    souleclipse Senior Member

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    yeah you can export the old backlink and ping them.
    BUying some social signal will be good.
    YOu can also build links towards the 301.
    301 is good because you can turn it off and move to another website if you moneysite got hit
     
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  3. coitza

    coitza Jr. VIP Jr. VIP Premium Member

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    pinging it would help, though depending where the links are coming from ( if the sites are high quality/fast crawled) search engines should find them on their own in time. Nothing else to do, stay back and see how everything works out.
     
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  4. bignose

    bignose Jr. VIP Jr. VIP

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    Why do you think SE's would see them as dead? If a link is there and leads to live page, it can not be dead.

    But anyway, it's a good idea to remind SE's about them. But no massive spam! Forget GSA. Just a gentle touch of web2.0 or social links. Because if the site owner/admin spots the flood of strange new links, he'll come to this page to see what is going on there, and either delete all outbound links, including your one, or even delete the entire page. Because no one sane needs these spam links to his site.
     
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  5. BaCCa

    BaCCa Junior Member

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    Good tips. Social signals to the domain or the pages containing backlinks (to get the links crawled)?
    I agree. My initial plan was "do nothing". Follow-up in the next quote.
    Links are leading to a live page NOW, but for a while it was a dead end (site was offline). I didn't mean to build links to anyone elses site, the idea is to "ping" the links for search engines, so they can re-check them and see that it's live now (it's my first time to do this and I don't know enough about how it works to take the next step). I have GSA, so I thought the "Indexer" feature would take care of it when I input the link locations.

    I appreciate you all chiming in. Thanks again.
     
  6. pyronaut

    pyronaut Executive VIP

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    Make sure that you are 301'ing the entire domain including it's pages to your homepage or that you have 404's set to 301 on your own domain. e.g. If the expired domain has links pointing to www.expireddomain.com/somepage.html then make sure that it doesn't redirect to www.yoursite.com/somepage.html (As you likely don't have that page setup).

    Next step is to ping the backlinks to the expired domain (Preferably over time), and then possibly build some backlinks to any authority links that point to that domain.
     
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