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301 a not quite related website to new one, benefits?

Discussion in 'Black Hat SEO' started by sudorank, Jul 8, 2013.

  1. sudorank

    sudorank Power Member

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    Okay so we all know how good a 301 redirect is lately. Here's my problem.

    I own a new website, in at no 11 for a very nice keyword. Site is 2 months old and seems to be coming along well. Starting to make a few sales too even on page 2.

    I also own a very old site (Think 10 - 15 years old) in a similar niche (Same product, different location) it's a PR4 and has links from all sorts of places including the BBC, national newspapers, 3 separate and proper (Not spammed) .ac.uk university links, one .nhs.uk link and one .gov.uk link.

    If your wondering what's with all the British stuff it's a UK based website! :)

    No spam at all, the site was / is a total authority in it's niche. However, the market at the keyword this domain is serving is totally gone now so i'm thinking of what to do next. Letting such a good domain go to waste seems a really bad thing to do given the quality of some of the links to it!

    Would moving the domain to my new website be a good idea? If so should i just 301 everything over or create a "We have moved" page on the new site with information to previous customers?

    Will this help me blast my way into the top 10? How will the anchor text diversity affect my new sites rankings?

    Thanks :)

    :cool:
     
    Last edited: Jul 8, 2013
  2. BusinessMagnet

    BusinessMagnet Power Member

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    Yes, Google loves Old domains. You'll surely get in top 10, if possible in top 5. I'm damn sure.

    Trust me, don't let it go waste. You'll see great conversions.
     
  3. mrblackjack

    mrblackjack Jr. VIP Jr. VIP Premium Member

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    Yup, he's right. I would have done the same. You'll get the aged domain link juice to your second website - and it will improve your rankings
     
  4. sudorank

    sudorank Power Member

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    Thanks guys,

    I have another question. Would you just setup a standard 301 redirect:

    oldwebsite >>> 301 redirect >>> newwebsite

    or

    old website >>> 301 redirect >>> newwebsite/wehavemoved/

    And then create a contextual page with the new sites niche, or can i just blind redirect?

    I'm just worried my new site would weirdly start ranking for the old sites keywords!

    Hope that makes sense.
     
  5. jahaz

    jahaz Regular Member

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    Subscribed, I would appreciate if you updated this or link to an update in the future.
     
  6. Untouchable

    Untouchable Supreme Member

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    Do a blind redirect. Your keywords will improve.
    I have done 301 redirects to money site before and it works well.
     
  7. ArtVandelay

    ArtVandelay Power Member

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    This might be a dumb question but why wouldn't it be better to redirect your new website to the old one and change all the content on the old one to what you're selling now?
    If Google like old domains so much, wouldn't they rather see your content on the old website?

    Assuming the domain name isn't and EMD for the old, irrelevant product.
     
  8. jahaz

    jahaz Regular Member

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    I was thinking this as well, or redirect it to a subdomain newniche.olddomain . com
     
  9. sudorank

    sudorank Power Member

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    Thanks, i've just done the redirect now to fingers crossed! :cool:

    I will update when changes happen to my ranking.


    That's what i did in the end. Were your redirected sites similar in theme or totally different?

    I was tempted to do this but the old domain doesn't really fit with the new niche. My new website was bought specifically to convert the sales and the domain name was a big part of that.
     
    • Thanks Thanks x 1
  10. ShizNizy

    ShizNizy Newbie

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    Any updates? How are the rankings doing?