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3 Types Of Content YOU NEED TO KNOW THE DIFFERENCE!

Discussion in 'Black Hat SEO' started by Scritty, Jan 29, 2012.

  1. Scritty

    Scritty Elite Member Premium Member

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    Right - there are not two types of content. (unique and copied)
    There are at least THREE

    1 version - 1 post unique
    Syndicted single purpose
    Scraped, spun and distributed

    First let's do a test.

    Type a meme into Google now.
    If you can't think of one try "Kourtney Kardashian Wedding"
    You will find a ton of posts from between November 28th and December 5th 2011
    You will see the front page is FULL of identical or near identical text.
    Exact phrases are repeated in article after article.

    Now try a real money phrase like
    "Best SEO in Birmingham" (bear in mind I'm in the UK here)

    I see the entire of page 1 is full of WEB2 sites dating back 18+ months with 9 of the top 10 with..
    THE EXACT SAME ARTICLE - WORD FOR WORD ALL RANKING INDEPENDANTLY.

    No spinning, just the title changed.
    450+words repeated on 9 out of ten URL's ranking for a real money phrase (er - my money phrase as it happens, but I'm getting out of bricks and mortar for a while so I let this one out).

    WHY? HOW DOES THIS HAPPEN?

    I'll tell you why (I think) this happens.
    It's because of 3 factors:


    • The article was UNIQUE (I wrote it, not one word scraped, copied..nothing)
    • It is well written. It passes grammar checks, the titles are appropriate to the content. The reader is not pi$$ed off when they read it, it "is exactly what it says on the tin"
    • MOST IMPORTANTLY: THE ARTICLE HAS NOT BEEN RE-PURPOSED IN SEO TERMS

    The first time g@@gle saw this content it took a squint and CHECKED THE OUTBOUND LINKS.

    "Ah - all going to" (my site)

    Next time it saw it, it saw the purpose was the same. Still well written, still appropriate, still purposed links wise to MY SITE.

    Every one of those URL's has been there since July 2010 (18 months more or less exactly). And it gets better than that.

    If I search from 200 miles away or through a proxy with geo a few hundred miles away I still get 5 or 6 of the top 10. But I only want the Birmingham ones (No-one from South Wales is likely to hire me for SEO).

    This all raises some questions:

    Is this going to work forever?

    Don't know. But you could say that of any SEO technique. I probably think not though.

    Does this work on all phrases?


    No. Local is best. Extreme spammed phrases definitely not. (they might all get indexed, but without massive SEO and tiered backlinking they will stay on page 50 or something)

    The upshot is.

    WRITE YOUR OWN ARTICLES.
    SYNDICATION IS FINE
    G&&GLE SEEMS TO SLAP FOR RE-PURPOSED, STOLEN RATHER THAN SYNDICATED

    I can write 500 words speech to text, and have it edited in 15 minutes
    Spinning someone elses work to a standard where a high PR website accepts it as decent english (high PR websites often vet all content before publishing) takes me 4x that long - for no discernable benefit.

    FINALLY:

    This isn't for all things. Spinning is absolutely VITAL for some niches. Spinning for 3rd tier or below is also fine. No issue.

    But syndication of your own unique work is not against most sites terms.

    If you REALLY wrote it, it's good, it adds value and it's on topic, most will accept it and g%%gle will index it...every time it sees it!

    Don't take my word for it - check for yourself

    Scritty
     
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    Last edited: Jan 29, 2012
  2. Bisturi

    Bisturi Junior Member

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    Thanks. How do you go about syndication (newbie question) so as to avoid Google penalizing?

    I have read that the way to syndicate articles it to submit them to specific directories and then the website that picks up and posts your article, must have a link pointing to your site (I have yet to understand how Google tells the difference between duplicated and syndicated content).

    Can you elaborate on how to do syndication of one's article while avoiding duplication?

    Thanks again.
     
  3. Scritty

    Scritty Elite Member Premium Member

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    Syndication - Sending out your own (genuine)( work to as many article sites want it. All the links in the article point back to pages on your site every time "g" sees it. The title is appropriate, the language understandable and readable. To all intents it adds value to a topic. High PR sites have accepted it and this gives the content authority

    Copied - You take a PLR or scrape an article (that has already been used by someone else) and mess with it in a spinner and send it out. "g" spots it, recocgnises it, it is not as well written (spun articles very rarely are) but it also now has, links in it to a COMPLETELY DIFFERENT SITE. This is the deciding factor. "g" then knows beyond reasonable doubt that this is plagirised/copied. In it's own terms it has been "re-purposed" this is not syndicated

    The third scenario is you write threee hundred words as a post - put in on your website - and that's it "one piece - one post" the "whiter than white" way (until someone scrapes it and spins it anyway without you knowing)

    March 1st sees links in general taking another big hit with "g"'s new terms and conditions (my guess - but I'm pretty sure of it). Good unique on site factors will play an increasingly important role as google realises that the fight against link spamming/farming is not proving the most cost effective way to rank sites (and one it will always lose)

    Scritty
     
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