3 Reasons Your Website/SEO is Failing

alexglo

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Here are some things I come across on a daily basis, if your website/SEO strategies are failing here are my top 3 reasons.

Disclaimer: This is a bit of a rant and is purely my opinion

Your Website is actually terrible

You paid someone $50 to murder a Wordpress theme for you, all the graphics were made with flamingtext.com and your call to action has a spelling mistake in it. No matter how many visitors you get you will not convert anyone.

Sure I understand your website will never look as good as Apple.com or other large websites...

Actually hang on a second, why not? You can make beautiful looking websites yourself. Take a couple of months, download twitter bootstrap, learn HTML, make sure your pixels line up. Use CSS3 buttons. Modify a basic Wordpress theme. Find someone to help you with the code if you are struggling. Make it responsive. Experiment. Not only are you making a site look like you want it to look, but you are learning a skill that will always be able to make you money.

Stop taking shortcuts and further yourself.

All your "quality" content is barely readable

Breaking News!!! Those amazing "USA/UK based writers" articles you bought for $5 a pop were either written by someone from India with less than stellar grasp on the English language or by Mr Spin. Stop being so gullible. Who cares if they are unique if they are not readable or interesting?

Write your articles yourself! It's not hard; you can spunk out 5 articles a day if they are only around 400 words. Not only did this cost you nothing, but your visitors are seeing what you want them to see, knowing what you want them to know. Content is not an SEO tool, it's a selling tool. The more you write, the better you get at it.

All your offsite articles can be spun though right? Why? What's the point? So when Google manually reviews the article/website it gets deindexed? Great idea. Why not put some effort in and make some high quality articles for offsite? You might actually get some guest blog posts if you are lucky.

Stop taking shortcuts and further yourself.

You have no high quality backlinks

Speaking of guest blog posts, let me guess... You don't have any (blog networks don't really count here... well maybe kinda... same thing buy one won't get you penalised)? Why not? Are you too lazy to reach out to other bloggers in your niche? Do you sound desperate every time you manage to get in contact with someone? Are you just in this for the money? Yea? Thought so it comes across in how you behave.

Stop buying backlink spam apps, fiver gigs and $30 services that promise you the world. Do some work. Oh it took you one month of relationship building and socialising to get one high quality link? Guess what? The next time you want a high quality link from that guy for your next site it will be instant. Build a list of contacts, be nice to people, help people with your newly learnt HTML skills. You are part of a massive community.

It is important to note that I am not saying some black hat tactics do not work, and do not have a place (they definitely do). I am also not saying white hat tactics always work (they definitely don't). Use your brain! Experiment. Find the answers yourself and stop relying on others.

Stop taking shortcuts you are massively restricting your possibility of success.



In all honesty, failure comes down to one of two things.

  1. Laziness
  2. Not enough knowledge

If you fall under number 1, man the fuck up and do some real work. You will then either:
  1. Succeed
  2. Realise you do not have enough knowledge

Now this is important, if you do not have some form of success at this point you do not have the knowledge to succeed right now! No matter what you think. Be honest with yourself and if you fall under number 2, take a step back, get a basic job to survive and increase your knowledge and abilities on the side. Then you are left with just one option.
  1. Success

Remember the classic saying, Rome wasn't built in a day... Imagine if it was though? Now look at your website and backlink profile... :(.

I hope this post doesn't sound harsh but I almost daily come across people having problem after problem after taking shortcut after shortcut. Always looking for a quick fix as well ironically.

Thanks for reading :D.
 
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The 3 points are correct. But then you tell people their failure is because they don't have the ability?

Could it not be they currently don't have the education or the resources?
 
The 3 points are correct. But then you tell people their failure is because they don't have the ability?

Could it not be they currently don't have the education or the resources?

Yes which is why I suggest taking time out, learning more, and then trying again.
 
Well pointed out. There is nothing called "lack of ability". Nobody knew how to create complex blocks of PHP code / eye candy designs when they were born. It should not be called ability and should rather be termed as "laziness" and "lack of effort" to be more precise.
The 3 points are correct. But then you tell people their failure is because they don't have the ability?

Could it not be they currently don't have the education or the resources?
 
Amen brother. Some good points there. (Although I might be guilty of point 2 at times...)
 
Well pointed out. There is nothing called "lack of ability". Nobody knew how to create complex blocks of PHP code / eye candy designs when they were born. It should not be called ability and should rather be termed as "laziness" and "lack of effort" to be more precise.

You only develop the ability to do something by learning about it/doing it/speaking about it/experimenting. Therefore you can lack a certain ability. Although of course you do have the ability to gain that ability.

Oh and I changed it to say "knowledge" to avoid any confusion.
 
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... and another thing is: you don't have to do it yourself, just buy quality stuff. It costs but it pays in the end.
Doing everything yourself is also a nice way to fail. You can believe me, I've been there. All that matters is ROI and having fun.
D.
 
Glad you shared the thoughts here.And i really i admire the part "Murder a Wordpress Theme for ya" I like that.People are sometimes like that.They don't give a sh@t for any graphical,technical qualities.Yet they drop out in the battle of existence.As far as SEO, it's really pretty simple, yet complicated at the same time. As to the content(US/UK prolific online writers ), when a search engine scans you site, you should have a keyword density of 5%,with researched,rankable keywords,most of the times,fails poorly with converted , non-grammatical workloads.

Ps:To get maximum out of it,Guys You will need to either contact the search engine directly or hire a SEO expert (most logical) to do this type of thing for you.
 
Well I think a bit different than you in this regards. Not only does your ability make you win every time, it's how you put your ability into action does... Yea, you are right about gaining ability :)
You only develop the ability to do something by learning about it/doing it/speaking about it/experimenting. Therefore you can lack a certain ability. Although of course you do have the ability to gain that ability.
 
The 3 points are correct. But then you tell people their failure is because they don't have the ability?

Could it not be they currently don't have the education or the resources?

Relevant-->
 
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Thanked and reped (even if it's only +2)
Great post, thanks for sharing it with us!
 
Well put. However if you run all your blogs/websites manually it's just a pain in the arse IMO, to scale it up you need to be able to automate most of the labour tasks, managing your websites via one single control panel like Infinte WP is a huge time saver.
 
This is a good post and perfect for newbies looking to get in the game and start earning their 1st $$$. After a while when you know what you are looking for and have some money you can outsource almost ALL of it if you have made the right contacts. Then you can scale up, it is very difficult to do all of that work for several sites if you are not doing it full time and most here probably work other jobs until they grow their empire.

I say this is a very good plan for someone working, looking to get into IM and have 4-5 months to wait in order to see a return. After the money starts rolling in you can repeat and 4 months later you have 2 money making sites, do it 2 more time and in about a year and a half you potentially have 4 or 5 sites with good content making you money, you can then take that money and have others do that work for you and really start growing at that point.
 
Psychology is off for most websites. What the OP tried to cover he knew was only a part of it. IF your website is to make any money, it has to be psychologically targeted. Sorry but even for "MNS" you need to know why people would even fucking care to click the pathetic ads. Next every site needs "eyeballs" so you need to find spaces and ways to get them. The problem is people want a mass exodus of eyeballs, you just need specific eyeballs to view your blogs. It doesn't matter if you own sex,com if you don't got the psychology down for the visitors, and you don't have the correct visitors you ARE NOT making any money.
 
Psychology is off for most websites. What the OP tried to cover he knew was only a part of it. IF your website is to make any money, it has to be psychologically targeted. Sorry but even for "MNS" you need to know why people would even fucking care to click the pathetic ads. Next every site needs "eyeballs" so you need to find spaces and ways to get them. The problem is people want a mass exodus of eyeballs, you just need specific eyeballs to view your blogs. It doesn't matter if you own sex,com if you don't got the psychology down for the visitors, and you don't have the correct visitors you ARE NOT making any money.

Exactly, every point I made can be broken down into so many different parts. There are numerous next steps to everything I posted. A lot of people new to IM make the mistake of not putting enough thought into anything.

When you design a website EVERYTHING is put in a certain place for a reason.

When you write content EVERY WORD has a reason.

When you do link building EVERY LINK has a reason.

You can't go at it blindly and expect a miracle. If you don't know the reasons, learn them!
 
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