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3 Different URLS for the same service

Discussion in 'White Hat SEO' started by DebbieSprules, Sep 28, 2013.

  1. DebbieSprules

    DebbieSprules Senior Member

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    I have one service, one identity and three aspects of it.

    For example.

    1. Bricklayers.com - Tommy is a bricklayer
    2. Plastering.com - Tommy is a plasterer and bricklayer
    3. Laying Bricks.com - Tommy is a bricklayer

    Can you advise me on any posts, or articles that relate to this. Ideally I would like to not be penalised for being the same Tommy, advertising three aspects of the same overall job?

    Thoughts please - Genuis?
     
  2. Panther28

    Panther28 Elite Member

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    there are hundreds!

    i'm currently refurbishing my flat, and have taken much of the plaster off, and stripped back to the brickwork. There are SOOOO many things i have to look up on youtube regarding each of the aspects you mentioned. I have collected together a list of around 30 videos.

    as a quick brainstorm,

    making sure bricks are level, choosing the correct brick for indoor/outdoor, how to add mortar to bricks, setting up internal frames for drywall, plastering drywall joins. etc.....
     
  3. john1444

    john1444 Elite Member

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    Not sure what you are aiming at but for crying out loud i would only use 1 site for those 3 keywords and save resources.
     
  4. dinkish

    dinkish Power Member

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    Multi-brand strategies work if you are effective at it, however there's no point in creating two domains for the same product\service (brick layer in your example) as you'd be better served focusing on higher quality content on one domain rather than splitting quality in half for 2 domains, especially since afterwards the SEO comes in to play.

    Focus on domains 1 and 2 if you are going to split it up, drop the 3rd example altogether. Start with domain 2 if you're needing the extra business of plastering drywall right off the bat.
     
  5. twitter.followers

    twitter.followers Jr. VIP Jr. VIP

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    Creating two or more domains for the same company or service doesn't really helps since those would increase your workload and divide your costs into three, making it difficult for each and every one of them to achieve top rankings in the search engines but obviously if you could increase(triple) your budget and work on all those sites simultaneously, you could probably try giving it a try.

    And in case if you try it and if it doesn't works and you plan to go back to one, you could redirect two of the domains to the final one which you plan to use for the future.
     
  6. DebbieSprules

    DebbieSprules Senior Member

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    Ok interesting helpful responses... and I laughed at the first... Like it.

    Well the thing is customers of service 1 will not like the service I provide for customer 2 - so in selling each aspect of my work, I need to keep the products as different identities.

    For example - If I am selling cars... I am tayloring the sale of Land Rovers to old people and farmers on one page and showing information about Land Rovers. On the other site I am selling Mercedes Benz sports cars to young business types. Both types of customers are NOT interested in the different types and it might dilute the "trust" if they see both products.

    Its hard to explain... another way of putting it is this

    If Susan is a dancer in Vegas in a show... she also does lapdancing on the side. Her Lapdancing site needs to look and be very different to her Vegas show dancing. If the vegas show dancing clients see she is taking her kit off and getting paid for it... they might not take her seriously as a proper Vegas dancer and think she is a slutty dancer.. that is if the Vegas clients dont like lapdancers...?

    Make more sense now??
     
  7. Techxan

    Techxan Elite Member

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    What you are saying is that you want to create different web sites for the different services you offer so that each site will be focused on only one service? Is that it?

    If so, I have done this with one of my customers. He is a handyman who does home remodeling. One aspect of his work is hardwood floor refurbishing, and it is lucrative enough to merit its own site. So I built him a handyman site and a hardwood floor site, both ranking, both owned by the same person, and both using the same NAP.

    Is that what you mean?
     
  8. Laubster

    Laubster Senior Member Premium Member

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    Authority sites outrank EMDs almost all the time. You're better off building one authority site, you don't need EMDs to rank these days.