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24014 Impressions - 0 Clicks - Possible?

Discussion in 'Adwords' started by baedorf, Apr 13, 2012.

  1. baedorf

    baedorf Registered Member

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    Hi,
    yesterday i have started adwords campaing.
    Today i looked and i have seen 24014 Impressions and 0 clicks.
    Is it possible?
    My banners are very good.
    Best Regards
    Phil B.
     
  2. ferma231

    ferma231 Elite Member

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    Maybe your banners are not good enought !
     
  3. baedorf

    baedorf Registered Member

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    But 0,01 CTR because of bad banners?
     
  4. ugjunk

    ugjunk Jr. VIP Jr. VIP Premium Member

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    Their can be some bug maybe. It's hard to believe that you got 0 clicks. Give it a day to update if it's still 0, try changing your banner or try changing the keywords you wanna focus on.
     
  5. HostStage

    HostStage Jr. VIP Jr. VIP Premium Member UnGagged Attendee

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    Well you can estimate yourself lucky :)

    Imagine you would have clicks and no conversion.

    Something maybe wrong in your pitch.

    How long is your campaign running ?
     
  6. baedorf

    baedorf Registered Member

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    campaign is 2 days old.
    Traffic is untargeted but i think it must be possible to get 0,50% ctr min?!
     
  7. LucidMarketing

    LucidMarketing Regular Member

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    No way you'll get 0.5% CTR if you are untargeted. Many advertisers get 0.1% and sometimes less so 24k impressions and no clicks is not surprising given what you say. I've gotten close to 2% with text ads in the content network and those were very targeted with good ads. I'm sure a better rate is possible but remember that you are "interrupt" advertising on the content network. You are trying to make viewers aware of your product, not advertising to those searching for your product. A different ad tactic is needed and not every product is suited for the content network.

    But you need good ads and target the right audience if you want clicks.