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24 years old made more than $359 million with bogus 'free-trial' offers

Discussion in 'BlackHat Lounge' started by Ricky Roma, Feb 24, 2012.

  1. Ricky Roma

    Ricky Roma Regular Member

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    http://www.ftc.gov/opa/2012/02/willms.shtm

    For those TLDR guys, he used deceptive practices to deceived consumers:
    -debiting consumers' bank accounts without first obtaining their express verifiable authorization;
    -misrepresenting any product or service or the terms and conditions associated with any offer, specifically including claims of "free," "risk-free," or "trial offer;"
    -failing to clearly disclose the terms and conditions of any offer, including refund terms, before requesting consumers' payment information;
    -making misleading or unsubstantiated disease-prevention, weight-loss, and other health-related claims;
    -using false or deceptive endorsements and testimonials;
    -failing to monitor the activities of marketing affiliates and affiliate networks involved in the marketing of any Willms product or service; and
    -making misrepresentations in order to obtain services from payment processors, banks, and other third parties.


    http://www.canadianbusiness.com/article/39157--what-s-he-selling-now

    For TLDR guys:
    -Dropped out of highschool. Founded his 1st company @ the age of 16.
    -When he was 18, Microsoft and Symantec sued his comapny for software counterfeiting. It was settled for more than $1 million.
    -While other marketers were signing up as an affiliate for Wu Long Tea (weight loss) he found a private white label company that would manufacture the product. JW pushed it as Wu-Long tea until the original maker threatened to sue.
    -He used AdWords as main traffic driver. He was heavily split testing and optmizing - had new landing page every day.
    -He brought in his private label products like teeth whitener, an acai weight-loss supplement, colon cleanse marketed and penny auctions site.
    Instead of using Adwords, he let affiliates promote his products though CPA. He earned even more.
    -He used numerous offshore companies to push his products, since payment processors blacklisted him due to high chargeback rate.
    -He does reputation management for term ?Jesse Willms?, because of news articles and websites accusing him of fraudulent behaviour. Some of his sites are JesseWillmsReport.com, JesseWillmsBiography.com, JesseWillmsEthics.com.(Those sites are now pushed back by news sites)
     
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  2. d35i9n

    d35i9n Newbie

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    i put him right under lou pearlman on my list of people that inspire me
     
  3. CHROMExSKULL

    CHROMExSKULL Newbie

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    the guy is just a piece of shit scammer
     
  4. haki_master

    haki_master Regular Member

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    what i like is that the sue from microsoft , like someon can stand up to those sharks they gonna hammer you , still nice one made 359 million
     
  5. cyberflax

    cyberflax BANNED BANNED

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    Though what he did was deceitful, still I admit he is a crazy guy !!
     
  6. jsgmedia

    jsgmedia Newbie

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    thats the freaking power of the free trial, he could at least became a legit multi-millionaire if he would have done things right
     
  7. Crono

    Crono Registered Member

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    Well at least you guys are brutally honest here, the guys at WF are saying what a con he is and how he is such a bad person but they do they same thing and don't think twice about it. Friggin hate that place.
     
  8. Dax0r

    Dax0r Registered Member

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    he's just a dirty scammer.
     
  9. jaquex

    jaquex Newbie

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    Terrible, but totally awesome. If only more ethical practices commonly harbored similar results, haha.
     
  10. exXtr@

    exXtr@ Power Member

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    Wow , those are some crazy numbers. Amazing stuff
     
  11. mikie46

    mikie46 Jr. VIP Jr. VIP

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    You guys are calling him a scammer yet arent you adding insult to injury when you join these CPA companies and push health related free trials yourselves?
     
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  12. Dax0r

    Dax0r Registered Member

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    if you assume that all people here is doing this shit, you are totally wrong.
    there is a line beetwen IM and petty scam.
     
  13. nonin

    nonin Jr. VIP Jr. VIP Premium Member

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    this story could make a decent Hollywood movie :)

    ... maybe it will... some day
     
  14. bertbaby

    bertbaby Elite Member

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    He better buy a few tubes of AstroGlide while he still has the money. They are out to nail his sorry ass.
     
  15. timepassblogs

    timepassblogs BANNED BANNED

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    my inspiration
     
  16. iwantl00t

    iwantl00t Junior Member

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    lol that's crazy - this dude is a total scam. Good riddance!
     
  17. Dax0r

    Dax0r Registered Member

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    too much people with <20 iq in this topic.
     
  18. memyselfi

    memyselfi Junior Member

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    oh Please :D
    Poor Jesse
     
  19. Lebron2727

    Lebron2727 Junior Member

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    haha he is behind 20% of the products that BHW promotes,

    E-Pimpin, if you ask me
     
  20. caspka

    caspka Registered Member

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    Well sad, mine too