2 spot ranking on page 1 of Google

case1)

I rank for a brand keyword for the affiliate I promote

lets say "etech", there is a website that rank in 2 spot

spot 1: etech.com (is the brand site I promote like affiliate)
spot 2: etech.com/mob

etech.com is mobile optimized

etech.com/mob is only mobile version of the site with just the main pages.

As far I can see I dont see backlinks pointed to this page

I rank 3-4 for "etech".



case 2)

another program I promote as affiliate:

1st spot is the brand site

2nd and 3rd spot same case like above

hotclub.com

and hotclub.com/mobile-hotclub

in this case this is an affiliate like me

here he has the site mobile optimized, but look like the only difference is that he optimized the page SEO for mobile hot club.

I see backlings pointed to this page.

Anybody has experience on this sort of things.

I can rank my websites for all the terms I want I cant repeat what they are doing.