I was just searching for "where to laminate" on Google. Wisegeek pops up for #2. Using Yahoo Site Explorer on both http://www.wisegeek.com/how-can-i-laminate-something.htm and http://wisegeek.com/how-can-i-laminate-something.htm brings up zero external backlinks for both URLs. And the word "where" isn't even in the article. It isn't in the page source either! How does Wisegeek pull this off?