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2 New Things That Any SEO Should Be Paying Attention To Right Now

Discussion in 'Black Hat SEO' started by Yukinari84, Jan 12, 2012.

  1. Yukinari84

    Yukinari84 Elite Member

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    Recently(one was actually from yesterday), there have been 2 updates that I believe are important for any online marketer, especially those that are using SEO as their main means of making money online. So I just wanted to make a quick post to those that are unaware know of these latest updates, and share my "2 cents" on the changes.

    The first update is Majestic SEOs release of the top 1 million sites on the web. This is not as important to SEO as the second in my personal opinion, but it will definitely give you some extremely valuable insight and data on how the web and its users are evolving.

    You can read the post about the top million and download the Excel file that lists the top million sites at their website:

    Code:
    http://blog.majesticseo.com/research/million/
    Now the second update I wanted to share is yesterdays launch of Google's new "Search + Your World". I believe this may be one of the biggest changes they have made in a very long time.

    I have posted links at the bottom to Google's own pages where you can find out everything you need to know about this latest change, and I urge everyone who is serious about SEO to take the time to read them for yourself.

    Basically, this latest change will make Google search much more "personal" to any user that is signed in to Google i.e. instead of the normal 10 organic listings of webpages on page 1 that we are used to, Google will return much more information such as posts, shares, images/videos etc. from your friends, social circles, etc. Google's own quote:

    "Search has always brought you information from across the web. Now, search gets better by including photos, posts, and more from you and your friends. When signed in with Google+, you'll find personal results and profiles of people you know or follow. You can even expand your world by discovering people related to your search." -Google

    If you read the whole blog post and watch the video from Google, it looks like the SERPs will eventually be returning less organic SEO listings and more socially-driven content like I listed above to users that are signed in. If this happens, that instead of having 10 chances of getting on page 1, we may only have a few.

    Now although the change will only affect users that are actually signed into Google, don't make the mistake of thinking that this will be just a small % of Google searchers.

    Yes, it's true that right now the amount of users searching on Google that are signed in is much less than those that are not signed in. However, I believe we will start to see an increasing shift in those numbers due to Google + and their efforts to expand into the social arena.

    A few key things that I think are important about this recent change for Google:

    1. It has been happening slowly, but you can really see now Google is definitely moving more and more towards becoming more of a social network than just a search engine. I'm not saying Google is going to abandon their organic search, but you can definitely see they are making this change towards a more social appeal.

    2. Social is the next big thing for Google. Pay attention to Google +, and if you don't have an account, get one and start learning how to use it effectively. Google has invested a lot of money and time into building Google +(Google Wave, Google Buzz, and a few other projects were all tests for different aspects of what is now Google +), and I believe Google + is going to become much more important from here on out. Also, don't forget the other major social networks like Facebook, Twitter, LinkedIn, etc...

    3. Your authority in your niche is going to become an even more important factor in rankings. This means we will need to change our SEO game plan if we want to survive, and the best way to do that is to educate yourself now.

    In no way am I saying that this is the end of SEO or anything even close to that. In fact, I'm the exact opposite, and I look at changes like this as an opportunity.

    For example, a couple of good things that I can see will come from this change are:

    1. Competition is going to decrease just like with every major Google change before. The marketers that are lazy and the marketers that can't adapt will give up.

    2. Those that do their homework and learn how to adapt to the changes now will be setting themselves up for massive success. The more Google's social efforts expand, the more users will sign up for Google +(the numbers are increasing rapidly) which means more and more people will be signed in and using Google search.

    Online marketers can use this to their advantage by becoming an authority figure within their niche, and being socially active(Facebook, Google +, Twitter, LinkedIn, etc) within their niche. The more authority you have, the more people will listen to you and want to share your content with others. The more socially active you are, the more people will follow you and share your content, and the more connections you will make.

    Sorry for the long post, but I hope some will find it useful for their business. Also, please share your own opinions and thoughts on this latest change. I love to hear what others have to say.

    Let's kick some ass in 2012 BHW:p

    Official Google Search + Your World Info
    Code:
    http://www.google.com/insidesearch/plus.html
    http://googleblog.blogspot.com/2012/01/search-plus-your-world.html
     
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    Last edited: Jan 12, 2012
  2. Knoxgates

    Knoxgates Supreme Member

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    Yes Google is giving more results from Google+ or you may call their social network. Need to change the SEO practices and set it accordingly to 2012.
     
  3. Desolite

    Desolite Registered Member

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    I wonder what type of affect google+ can really have on a large scale though when no one really cares to use it. FB still blows it out of the water and whether it affects SEO or not, it really won't be a driver of traffic in itself (obviously aside from SEO impact). Whereas FB likes can really drive traffic when they are legit.
     
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  4. zverr

    zverr Regular Member

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    Well it was expected that google will somehow integrate google+ into the search engine. I think quality content is becoming more and more important than anything else. What I see is that if you got good content it will be much easier to make money. Of course we can do some blackhatting like cloaking our content and forcing the users to follow us or G+ our content but I think the most important is the actual content.
     
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  5. HostStage

    HostStage Jr. VIP Jr. VIP Premium Member UnGagged Attendee

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    I was sure Google + was going to be an important SEO factor, i just thought it would be more drastic.

    THat's as you said something to dig before it spreads in a larger scale !

    Ty for the links and this quality post
     
  6. Nookie Monster

    Nookie Monster Senior Member

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    Damn.... Just what I needed something else to learn about. :) In all seriousness though I can see where your coming from with this, but only for the younger demographic.

    Older people like me really don't put much use into the whole online social scene. Yes a few of my friends and I dabble some on Facebook but we really don't embrace it.

    Linkedin is where the professionals make social contact. It's sort of like an on line Chamber of Commerce. I know many in my career field that connect that way.

    I can see the appeal of Google+ for the 20-30 demographic. They are the "ME" generation and like to show it. So if your trying to hit that demographic with your campaigns then you better get to know the ins and outs of Google+
     
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  7. Nookie Monster

    Nookie Monster Senior Member

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    Update on my earlier post:

    I just made an account there and was surprised at how many in my age group are involved. Time for me to re think things I guess. Oh and by the way.... Several of my friends from here are already on it. :)
     
  8. madoctopus

    madoctopus Supreme Member

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    Frankly I still think links will be the most important factor for a long time. The fact is if you rank #1 from links, you will end up being known and the social aspect will be covered naturally. Every time i got to #1 with a site or became an authority on the subject I ended up having both links and social stuff increase naturally.
     
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  9. Woerd

    Woerd Regular Member

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    Hm, I hope this isn't going to affect my sites.. I can't imagine Google will change dramatically in a short amount of time, since these changes may have effect on their advertising income, wich is still by far their biggest income.
     
  10. Techxan

    Techxan Elite Member

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    You better rethink this then. Most of the industry is saying that this is the most radical change google has ever introduced. No longer will you have to compete with the just web, you now have to have to compete with things within a single users online world that also apply to the keyword they used in google. This is HUGE.

    Yes you can turn it off but "Average Idiot User" will never do it, and the will be tickled that their fishing pic comes up number 1 in a Google search. Imagine how important that will make them feel. Do a search on Google, and your life will come up all over the front page. Look how important you are.

    Unless Average Idiot User stays away, this is a big turd in the IM punchbowl. It is Google's way of saying "Fuck you little marketers"and coincidentally distribute their properties above their competition in organic search.

    You will notice that the elements in the users life that Google is involved in will be featured above organic content in their searches.

    This means the priority for the front page of serps will be from the users Google + world (AND all their friends), YouTube, and Blogger, (and whatever other services they own) content related to the search term used, especially if the user has already visited it.

    Mind you OVER organic search, not interspersed.

    The question is where will business search and power users go? I bet Yahoo's and Bing's management had a collective orgasm when the announcement was made.

    We certainly live in interesting times. I saw signs that social was going to play a larger role, but I did not see this coming. It might actually be a boon to local search, if geo positioning gets preference too.

    The pissant money from small marketeers is chump change to Google.
     
  11. davids355

    davids355 Jr. VIP Jr. VIP Premium Member

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    Excellent post, very informative.
    I'm still not sure about the route google is taking though, I just don't know how seriously people are taking google as a social platform.

    If I google something I don't want my friends posts turning up - I'm trying to find something outside my radius, otherwise I wouldn't be searching in the first place...

    I do agree though it would be naive to ignore these changes.
     
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  12. Getwhatchuwant

    Getwhatchuwant Jr. VIP Jr. VIP Premium Member

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    This also opens the door for more antitrust claims against big g... let's see how this all shakes down.
     
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  13. Digital_Man

    Digital_Man Registered Member

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    I'm still new at this, but as big as google is, I fail to to see how it can fail. Facebook is huge, however google is fully dialed in to this. that means, to me, that they will hold the cards tight to their chest and come out hard. I for one have tried to factor that in, and am missing what some people here are not seeing about that.

    For what it is worth I am past the 20-30 demographic that has come up in a few threads as it relates to this topic.

    I also think many people here are adjusting to the change. That being said there are all ways people who fight change. It is the people who embrace change that will come out ahead- history proves this, the history books were not written by the losers.
     
  14. goldcanary

    goldcanary Newbie

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    Lately I've noticed that adding more google +1s to my sites causes traffic to increase.. and looking at my piwik logs, under 'List of External Websites', I now see lots of entries from Google there, when usually google entries come in under List of Keywords.

    Upon closer inspection, I find that for the 'List of External Websites', those google entries have no keyword applied (the 'q' param is blank).

    This traffic is from the +1s
     
  15. -Jericho-

    -Jericho- Jr. Executive VIP Jr. VIP Premium Member

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    I've been watching this for some time now. One of the questions I've been asking Google +1 vendors is if they're creating Google+ accounts along with it and creating social circles with them. I see that as a must for future +1 services.

    The one thing to keep in mind is that there's tons of niches still that won't really be affected by this but for the others I see a definite need to get involved.
     
    Last edited: Jan 13, 2012
  16. keinehabe

    keinehabe Supreme Member

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    the '' search engine '' just became '' a friend engine '' so to speak lol . I know doesn't makes sense . BUT ... used to be a search engine , they are changing their own business model with this ; it's like this case1 . average joe need to find xyz123 , he ask himself '' how to find xyz123 ?!? - I know I have a computer will google it '' the rezult of the search will be a mess with all crappy shits from he's friends / circles / likes / shares / bookmarks ... the result it's a lose . Average joe didn't search on the web search from he's dumbass friends !
    case2 . another lose situation same our celeb average joe , see an commercial and he love the product let's see on tv , speak with hes friends wile they are sharing an booze about the product what he see on commercial , one of hes friends being ask about it joe answer will be wtf dude don't ask me google it . The result ? easy like hell to figure I think , since they are already enough gay to be friends on facebook , friends on g+ tweeter and everywhere else , the search will retun same thing !

    THE biggest search engine , just drop down the power of THEIR knowledges instead giving more power to the knowledges of the '' friends '' . From my humble point a view it's an dramatical lose from their part , if I wanted to know anything about xyz123 and I wanted to ask my ''friends '' about it I ask them directly I don't need google to give me what I can get myself , I need google to bring me actual search result - that's why I`m searching the thing on the internet because I don't know about it .

    Funny thing is , like half a hour ago I think or so ... wile waiting for my updates to be done , from '' mistake '' I had matcunts blog open , and I saw same thing on one of hes posts , he was so excited about their new toy ... :) poor guy didn't realize that's like '' shooting himself on the foot '' .

    Maybe I`m bit too much against changes in general , but to be honest I don't have nothing wrong to say about any change what can have any decent good impact , in general peoples change things in bad way not in good way :) ... and that's just proven once more .
     
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    Last edited: Jan 13, 2012
  17. e128k

    e128k Newbie

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    lol too fast of a change. It's going to be filled up with our fake google plus accounts +1ing everything in sight. Could kill google if they're not careful
     
    Last edited: Jan 13, 2012
  18. jon_xx_x

    jon_xx_x Jr. VIP Jr. VIP

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    Hopefully Google packs in the FB clone soon!
     
  19. Maja92

    Maja92 Regular Member

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    Google is King and a World wide leader in "search", not social media... that's not your specialty. Yes continue to evolve and innovate, but they should stop trying to compete or integrate too much with social media, it's ridiculous. I have absolutely no interest in seeing what my friends are talking about in "search".

    Damn you Larry Page, I blame you, you are the CEO, guy running the company.. (angry)
     
    Last edited: Jan 13, 2012
  20. seoquickheal

    seoquickheal BANNED BANNED

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    No one knows, google may release new version of Google Plus beta , like that.

    so update is unstoppable we have to fine tune our self's to move forward.

    great informative post .