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2 Instagram accounts at 6k followers - Looking to monetize or need help with strategies

Discussion in 'Instagram' started by UnitM, Jun 4, 2017.

  1. UnitM

    UnitM Newbie

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    Hi,

    Medium-time lurker here coming from Reddit, where I developed a business plan for Instagram accounts 2 years ago. Hoping I can recieve some advice moving forward, considering my Massplanner license expires tomorrow. :)

    I have 2 Instagram accounts. One is for fitness(booty), the other is an art account. Both accounts were started 2 years ago. I started with Instagress and then moved onto Massplanner. I post 3-4 times daily on the times of most engagement. Posts are images scraped from various places, chosen, and edited by me. Liking, commenting, following, unfollowing, etc. has been all set up too. I've been reaching out for shoutout for shoutouts recently with not too much success. Both accounts haven't seen a lot of follower activity recently either. I also have 2 extra accounts set up under the original account name + reposts(ex. "artreposts") that literally reposts the niche and tags the main account.

    Both accounts recieve below average engagement, with the art one receiving less. My goals are to sell both, to monetize both, and/or to rebrand the art one.

    From the guides I've read, I'd like to monetize at 80k followers. But it's been 2 years and I'm only at 6k. So I want to know if there are some strategies I can use for growth that I haven't heard of yet. Like I said, my growth has basically stalled.

    Another idea is monetization. I'd like to monetize without sacrificing my follower count, unless I can sack the whole account for the process. What are some options at 6k followers? And how much would 2 accounts sell for at 6k followers?

    Lastly, another option: my friend is a competitive dancer and I can rebrand the art account and use it to market him for his career. He'll pay me to do so but not until he sees decent exposure. So I am considering this as well. But I have a lot of options to weigh out.

    I'm looking forward to any sort of advice you have for me. I should be speedy for replies. I've learned a lot from this process of online marketing already but want to know which direction I should go in. Like I said, my Massplanner license expires tomorrow and my scheduled posting campaign was set up for 3 months, ending tomorrow.

    Thanks again!
    Marco
     
  2. defcon507

    defcon507 Registered Member

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    At 6k followers there isn't much, especially if engagement isn't on point. I would keep trying to add value to them manually.
     
  3. UnitM

    UnitM Newbie

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    I'm working on moving entirely to organic right now. Does anyone else have any advice or suggestions?
     
  4. speedypro

    speedypro Junior Member

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    You can't monetize at 6k without original content. I know people who monetize at 2k and those at 200k whom have zilch due to reposting other people's work. Brands want to see value.
     
  5. UnitM

    UnitM Newbie

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    Fair. And by original content you mean way original? Like I said I scraped content from other sites, but I filtered it too. The content wasn't very popular but it was very good art/bum. And I instasized the pics into borders too.
     
  6. Mikeplan

    Mikeplan Newbie

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    Can you explain what you mean by this? Does monetizing without original content pose a legal issue or?
     
  7. Lagd92

    Lagd92 Newbie

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    You are growing these accounts since two years ago and you only have 6000 followers? I think you have not put much effort into your account. Having 6K followers is very difficult to monetize unless you have something very interesting to offer. The advice I can give you is to keep growing your account manually, create content that makes your followers interact and don't give up buddy.
     
  8. speedypro

    speedypro Junior Member

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    Simple, content is king

    1) brands don't want to be snarled into legal issues. They want to stay clear of any ENTANGLEMENTS period.
    This is why those luxury million feeds with 100K have zero traction.

    2) brands value creativity. I know of a guy with 1,500 followers who landed $20K in photography work as the head creative director
    of a certain furnishing brand like the poster's images. They also liked the fact the majority of those 1,500 followers were top designers,
    executives from his competition/genre. It wasnt about the size of the followers but the quality.
    Top executives from Sotheby's, Wright auction houses followed and commented on this photographer's feed. The brand wanted to be aligned with an up-n-comer.

    3) Brands want to be attached to a narrative. A face behind the feed. A personality. This only comes through with accounts that create genuine content.
    A repost account has none of that. YOu don't see who is behind the curtain in a luxe feed full of get rich quotes.
     
  9. UnitM

    UnitM Newbie

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    Firstly I think it's a bit rude to say that I haven't been putting a lot of work into my accounts. I agree that my growth is not the best but that does not mean you know the amount of effort I've been putting into my accounts. For 2 years I've had all the tools turned on and I've been posting 2-3 times a day on the times of most engagement. My images were not just "scraped," at first I didn't know that those tools existed, so I manually found images related to my niche, saved them, and instasized them. Please don't tell me I haven't "put in work" lol. It's been a solid learning experience but obviously I want to see more growth.

    That said, I am moving over to organic work now.
     
  10. UnitM

    UnitM Newbie

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    I agree with everything that you said. That said, my accounts don't just repost content from Instagram. My account is taken from other parts of the internet that I have not seen posted on Instgram. The images are good quality but not very popular. I am not simply scraping or reposting other Instagram pages.

    Which brings me back to one of my first questions: should I just rebrand the art account to help my dancer buddy get noticed in my city? That way I will have real solid content to keep posting, since he's food at what he does and he can always make new dance vids.
     
  11. speedypro

    speedypro Junior Member

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    Doesnt matter. If it was IG, FB or Pinterests. It isn't your content. No brands want to work with that on an influencer level.

    There is a a liability. Regardless of where the content is from.

    You bring no value to the table with other people's content. This is why 2K-15K user generated content accounts are thriving.
     
  12. UnitM

    UnitM Newbie

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    So explain why those model accounts like hot.modelzzz have 30k followers with just reposted shit from Instagram then? Or is that just a smoke show?

    Like I said, I can always rebrand the art account for my buddy who does hip hop dance. That's real generated content. I'm just trying to figure out the next step here.
     
  13. Markkus

    Markkus Newbie

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    They can have tens of thousands followers, but companies who want to advertise their service/ product are not satisfied with random pages who scrape other people work. They are looking for a page which is showcasing original content made by the page owner etc.
     
  14. Mikeplan

    Mikeplan Newbie

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    Thanks for explaining that. But putting the matter of working with brands aside, a repost account would theoretically still be able to legally monetize unoriginal content by means of CPA, PPI, advertising, affiliate marketing, etc. right?
     
  15. Grindelvald

    Grindelvald Junior Member

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    ofcourse
     
  16. speedypro

    speedypro Junior Member

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    Repost accounts can still monetize. Dont expect to get the same kind of compensation as UGC (User Generated Content) feeds. Repost accounts have to leverage more work and larger followings. a 5K UGC can get brand sponsorship. A 20K repost account cant.

    Repost accounts have to be fairly large and the monetization is for shout-outs. Usually to end-users who dont know any better and can't measure the ROI. That is why there are services like shout-cart that sells $50 shoutouts from a list of repost accounts w/ 200-500K.

    A UGC account w/ 10K followers can get a sponsored post for $250. More money for less work. 30-50K UGC accounts can do $500 sponsored posts.

    So 6K repost account will have an uphill battle. They have to compete with larger repost accounts and it is a chase to the bottom as rates or low...
     
  17. Mikeplan

    Mikeplan Newbie

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    Hey, thanks for the detailed explanation. This is extremely helpful. Do you think it would be better for repost accounts to expand into other areas aside from selling shoutouts such as promoting and linking to affiliate products and CPA? Thanks!
     
  18. speedypro

    speedypro Junior Member

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    I seriously dont know.I know people who have thrown money at repost accounts and have zero to low conversions.
    Hence the race to the bottom. Here is an example. An account like health_tipz 600K followers
    When you buy a video slot from the, $60 and run 3 post. The videos may get 30K views, still post may get 3K likes.
    But there are no sales through the funnel. It becomes pointless. The account I am referencing is just an example.
    There tons like them from 200K to 3 million.

    So if you have a 20K account, you are competing with the likes of those.

    I knew a guy who sold sports bras via Shopify. He spend months growing a fitness account to 30K. He had maybe 3-4 sales.
    Likewise, he did Facebook Ads, $500 in ads generated 2K in sales.

    And if you notice, none of the repost accounts have business profiles. You dont get to see the stats.
    Are you serving post to middle school kids who can't buy your stuff? You don't see those insights.
    Hence, a lot of those accounts claim they wont convert to business profiles because it limits reach.

    Like I said, I don't know the dynamics of those accounts but I know they struggle quite a bit.
     
  19. UnitM

    UnitM Newbie

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    That's the thing that you missed though. I didn't say that I was trying to get sponsorship. I know that repost accounts aren't aimed to get sponsorship; my plan is to use these accounts to do paid promotions. The case studies you posted are pretty swell but with the accounts I have, I'm not looking at corporate sponsorship or any sort. So back to the original question: what are some strategies I can use for growth? Like I initially said, I'm looking for 80k followers before I start monetizing and charging for paid promotions.

    A question though: Both of my repost accounts are business profiles. I have them set that way so I have the email button up. Why does that limit reach?
     
  20. UnitM

    UnitM Newbie

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    Bump