As we are all speculating Google has just launched a new update. Here is my position (all examples are similar, but not my niche) My homepage was ranking for Petcare grooming tip Petcare grooming tips pet care grooming tip pet care grooming tips 4 Very similar wods, 2 have a space, and 2 have an s on the end. My home page was ranking #1, and has been for months for all 4 terms. My homepage displays the top tips with affiliate links to those products. Then underneath is a blog feed, showing only posts from a category called 'pet care grooming tips'. The category page shows snippets of each blog post marked in that category. My site is currently ranking (Homepage) #1 for the terms: petcare grooming tip pet care grooming tip However I have dropped to 8th for 'pet care grooming tips' and 11th for 'petcare grooming tips' - So both versions of my keyword with the 's' on the end are now ranking the category page, instead of the homepage. The category is also present on my main site nav with the anchor text 'pet care grooming tips' The page is redunant, and I only have it so i can pull the full posts onto the homepage. I do not need this category page showing exceprts from posts. What am i best off doing? Removing it from the nav and placing a 301 to the homepage, or leaving it as it is, and implementing a rel canonical tag, pointing to the homepage, but leaving the category still showing, and still in the nav?