1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

$19,500 in Three Days - Media Buy of the Year

Discussion in 'Media Buying' started by wasted, Aug 3, 2013.

Thread Status:
Not open for further replies.
  1. wasted

    wasted Jr. Executive VIP

    Joined:
    Mar 30, 2011
    Messages:
    491
    Likes Received:
    1,874
    Occupation:
    The Dream
    Location:
    New York City
    ---- THREAD CLOSED 08/04/2013 ----
    Hi Everyone,

    It's been some time since I showed you guys something cool and unique, and so I wanted to show you the makings of a $19,500 campaign, and how it can be created in three days.

    Well, not really two days, I've been negotiating the deal for about two weeks but let me explain it to you.

    I've been working with the media company that sets up specialized advertising withing Facebook Apps and their network has scalability of reaching 80,000,000 impressions per day. They offer a unique opportunity because their media model is based on engagement. Meaning.... I can set my campaign to be priced per click, like, follow, lead, email, coupon download, and even price per order.

    This company technically has a minimum spend of $10,000 - but they are happy to do short little tests if more dollars will come back down the line. I've negotiated with them to run a $3,000 campaign for me in three days. I negotiated with them to charge me $1.00 per sign up. The sign up is a two step process and includes: Name, First, Last, Address, Phone, and two questions. This sign up is a CPA offer that pays $6.50 on the submit.

    The IO (insertion order) for a $3,000 campaign, that will run for three days. the flight is only three days, the CPE (cost per engagement) is $1.00, and I receive added value of 12,600 impressions for my advertiser.

    Before I run a campaign like this I would need to speak to the advertiser first. You need to validate that they can handle the leads like this and that they are ok with the traffic source. I didn't hold anything back, I told them about the setup and in writing had them confirmed they were ok with this campaign. I confirmed more then the anticipated lead count though.

    This could be the Media Buy of the Year, and change up the industry.

    Buying media by the cost per engagement.... you are guaranteed your actions.

    The submit will pay $6.50 -- I know at least 3,000 will sign up and we have setup conversion pixels to test this to a fact. The advertiser also knows we are tracking everything because they approved the conversion pixel to be on their thank you page.

    If everything works as planned I should pull in 1,000 registrations a day, and with no scrubbing make $6,500 a day for those three days. I'm sure the advertiser will fight me on some leads, but lets see how this plays out.

    I'm very excited about this and I will definitely report my findings to everyone.
     
    • Thanks Thanks x 40
    Last edited: Aug 4, 2013
  2. thedorf

    thedorf Senior Member

    Joined:
    Oct 1, 2008
    Messages:
    1,193
    Likes Received:
    700
    Occupation:
    what? I gotta have a job?
    Location:
    BHW - Where else?
    Sweet. Been looking for an update from you wasted. Will have to read your post a couple of times, not sure how you are potentially changing the industry, unless cost per engagement (which I'm not sure I follow this completely) is a new way of calculating spend vs. income.

    Anyway, good luck with the media buy!
     
    Last edited: Aug 4, 2013
  3. young player

    young player Regular Member

    Joined:
    Feb 28, 2012
    Messages:
    297
    Likes Received:
    230
    Occupation:
    STUDENT
    Location:
    USA
    I have been looking at all the previous stuff that you have posted to BHW and there is always something useful in there. Keep us updated. I find this very informing.
     
  4. wasted

    wasted Jr. Executive VIP

    Joined:
    Mar 30, 2011
    Messages:
    491
    Likes Received:
    1,874
    Occupation:
    The Dream
    Location:
    New York City
    @thedorf,

    "a new way of calculating spend vs. income." that is exactly right.

    Complete transparency between spend versus results. I spend $3k and make $X,XXX win/win scenarios for advertisers, marketers, and networks. We will see how this all unfolds, but I got the network to price out a cost per order campaign which will open all kinds of doors.

    They will charge me $20 per order, that order produces a $12 profit.

    If this works, I'm willing to do something much larger with them.
     
  5. satyr85

    satyr85 Power Member

    Joined:
    Aug 7, 2011
    Messages:
    580
    Likes Received:
    445
    Location:
    Poland
    [​IMG]
     

    Attached Files:

  6. Skyebug77

    Skyebug77 Jr. VIP Jr. VIP Premium Member

    Joined:
    Mar 22, 2012
    Messages:
    1,471
    Likes Received:
    1,025
    Occupation:
    Marketing
    Location:
    Portland,Or
    I'm interested in this thread, please keep it updated.
     
  7. abhi007

    abhi007 Jr. VIP Jr. VIP

    Joined:
    Aug 31, 2010
    Messages:
    5,302
    Likes Received:
    3,741
    Location:
    snip.li/TubH
    This guy deserves to be a MOD of the media buys section, his methods are SOLID and always unique and it's a good thing that he is running his shit through the advertisers directly btw by media buys of the year do you mean the stats of earnings or the way you are implementing
     
    Last edited: Aug 3, 2013
  8. thedorf

    thedorf Senior Member

    Joined:
    Oct 1, 2008
    Messages:
    1,193
    Likes Received:
    700
    Occupation:
    what? I gotta have a job?
    Location:
    BHW - Where else?
    Hey wasted there's lots of talk about CPE - if your model / calculation is radically different maybe coin a different term for this?
     
  9. dercriz

    dercriz Junior Member

    Joined:
    Dec 9, 2011
    Messages:
    105
    Likes Received:
    5
    Awesome buy..keep the thread updated then ..!
     
  10. wasted

    wasted Jr. Executive VIP

    Joined:
    Mar 30, 2011
    Messages:
    491
    Likes Received:
    1,874
    Occupation:
    The Dream
    Location:
    New York City
    Hey, I have no intention of creating a new term, I heard the term cost per engagement quite some time ago. However, throughout the years cost per engagement was a calculation that you measured on your advertising dollars. I have yet to see a company offer a program that you pay based on the engagement.

    We'll see what happens with this one.
     
  11. netmoney1

    netmoney1 Executive VIP

    Joined:
    Feb 21, 2012
    Messages:
    3,587
    Likes Received:
    10,883
    I love this...looking forward to seeing how this pans out!
     
  12. Theodore

    Theodore Power Member

    Joined:
    Oct 13, 2009
    Messages:
    679
    Likes Received:
    266
    very interesting! I am look forward to see how this goes, this really could change everything.
     
  13. davids355

    davids355 Jr. VIP Jr. VIP Premium Member

    Joined:
    Apr 25, 2011
    Messages:
    8,790
    Likes Received:
    6,328
    Home Page:
    cant wait to see how this pans out as well. Sounds spot on.
     
  14. ChoosenOne

    ChoosenOne Regular Member

    Joined:
    Sep 18, 2010
    Messages:
    200
    Likes Received:
    29
    Congrats! Thank you for sharing. Are you willing to share the media buy source?
     
  15. wasted

    wasted Jr. Executive VIP

    Joined:
    Mar 30, 2011
    Messages:
    491
    Likes Received:
    1,874
    Occupation:
    The Dream
    Location:
    New York City

    Not right now...
     
  16. ChoosenOne

    ChoosenOne Regular Member

    Joined:
    Sep 18, 2010
    Messages:
    200
    Likes Received:
    29
    Make some more money and please keep me on your list if you ever willing to share! thank you.
     
  17. dennisyu

    dennisyu Power Member

    Joined:
    Jan 9, 2010
    Messages:
    552
    Likes Received:
    170
    There is a self-serve network out there that offers something like this with no minimum buy. Running ads on offer walls in social media games and apps. Never tested it out.
     
    • Thanks Thanks x 1
  18. 9to5destroyer

    9to5destroyer Jr. VIP Jr. VIP Premium Member

    Joined:
    Nov 14, 2011
    Messages:
    355
    Likes Received:
    205
    great share its like the holy grail of media buying.
     
  19. Vrill

    Vrill BANNED BANNED

    Joined:
    Jun 16, 2013
    Messages:
    380
    Likes Received:
    374
    So if i understood right the traffic didnt started?Cause i can't imagine that such a network would waste such an income as everybody knows about cpa's
     
  20. Pois0n

    Pois0n Regular Member

    Joined:
    Jun 20, 2012
    Messages:
    412
    Likes Received:
    234
    Location:
    Canada
    This is awesome, hopefully it works out!
     
Thread Status:
Not open for further replies.