How We Generated $216,163 for a U.S. THC Store Using Meta Ads
A 12-month case study in a restricted niche
A 12-month case study in a restricted niche
The Situation
The client already had organic sales and was already running Meta ads with another agency.
The problem? Performance was stuck around 1.4x ROAS, which was not strong enough to scale confidently in the U.S. THC market.
Within 3 months, we took over the full Meta advertising operation.
What We Handled
• Campaign strategy
• Media buying
• Creative production
• Copywriting
• Tracking
• Daily optimization
• Ad account management
• Approval troubleshooting
Key Strategy
We kept the setup simple and performance-focused:
• Manual Sales campaigns optimized for purchases
• Broad prospecting + retargeting
• Cold vs retargeting split
• 100+ creatives tested
• Weekly testing initially, then monthly refreshes
• Angles tested: Sleep, Relaxation, Recreation, and Comfort/Relief
Results
$73,000 Spend
$216,163 Meta-Tracked Revenue
2.96x Meta ROAS
~1,900 Purchases
~$38 Cost Per Purchase
Best month: January 2026
• Spend: $6,777
• Revenue: $29,230
• ROAS: 4.3x
Important note: the case study uses Meta-tracked revenue only. Due to tracking gaps during part of the campaign, real backend revenue was likely 20%+ higher.
Why This Matters
THC is not a normal ecom niche. You have tighter ad approvals, less creative freedom, and less room for mistakes.
This campaign worked because we combined:
creative testing + tracking + stable execution + daily optimization.
That helped take the account from roughly 1.4x ROAS to 2.96x ROAS over 12 months.
If you want Meta ads managed for THC, CBD, gambling, crypto or other hard-to-run niches, feel free to reach out.
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