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16 Tools That Will Help You Kick Some Serious Ass at SEO!

Discussion in 'White Hat SEO' started by t0mmy, Aug 18, 2015.

  1. t0mmy

    t0mmy Executive VIP Jr. VIP

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    16 Tools That Will Help You Kick Ass at SEO



    I've really been trying to spark some good discussion on the forum recently with a bunch of threads. I've made it my personal goal to at least post one new helpful thread every week. I run a lot of services here on the forum and I am also in the middle of expanding my offline agency reach, so I'm not always able to write as much as I would like to. So far I have been able to stick to my plan and throughout the past few months I have received a lot of PMs from both noobs to people that have SEO companies and rank their own affiliate sites for a full time income.

    One question that I have received dozens of times has to do with SEO tools. A lot of people are familiar with the popular automation tools.. GSR, scrapebox, etc. While those still play a big role in SEO, you need to know how to use them if you want to play on the darker side. That might be a topic I touch on in a post down the road, but for now I want to put together a list of 16 tools that will help you be a better SEO. Some help you uncover the information needed to outrank sites, some help you to uncover niche/ranking information and some just help you to save a ton of time by making long processes much easier.

    Some of these are free tools.. some are paid.. and some have coupons and trials you can sniff out online. Check them out, give them a try and learn how to use them. If you are serious about being better at SEO you will need to become familiar with all of these tools. They all serve a purpose. There is nothing on this list that is really hard to learn. This is a good starting point for noobs as well as people that have a bit of experience. You need to always be learning so even if you think you are the best SEO in the world skim through this list and see if you really know as much as you think.

    I'm not going to litter this post with a million links. Every tool listed here is a simple Google search away. These are all very reputable resources and softwares.. I've used and tested them all. Learn to master them..


    1. Moz Toolbar

    The Moz Toolbar is a browser extension for Chrome and Firefox and it is 100% free. It is something every SEO should have installed on their computer. It gives you a nice overview of some data you can use to decide whether a particular page is worth pursuing a link on. You can see the social shares the page has received and also see the Domain Authority of a page.

    Now if you have read my stuff before you know I say Domain Authority is useless. It is to an extent.. BUT if you are seeking out link opportunities and you land on a page with a DA of 8 you know to keep going.. not worth your time. Now, if you see a DA 60 page you can then look deeper into it. Use this tool for preliminary link opportunity discovery.


    2. Moz Opensite Explorer

    Opensite Explorer is Moz's data based on their own link index, which they call Mozscape. It's important to fully understand that this is simply third party data. Google doesn't take Moz's data into consideration. I could come up with my own index of links and make up my own metrics and call it t0mmy's SEO Data.. and it would hold the same weight as Moz.

    This info should be used as a guide.. along with all the other tools listed. Nobody knows how to game Google's algorithm 100%. It is a lot of speculation and guessing. Opensite Explorer gives you info on the strength and authority of sites and pages. It is also a tool that can be used to explore link profiles. I use it to see what links sites are using to push them up.. and them analyze those pages.


    3. Google Keyword Planner

    First thing is first.. the "keyword difficulty" ratings here refer to pay per click competition.. NOT how easy it is to rank a keyword. This is something I see so many people mess up. Use this tool to get keyword suggestions to rank for.. not to see how hard a keyword will be to rank. Plug in your domain and main keyword in this tool to get a list of suggestions. If you find terms that have high monthly search volume they are worth looking into more.

    If PPC competition is low for a keyword with high searches this could potentially be a golden keyword to rank for in the SERPS.. use this to find obscure keyword suggestions. You probably aren't going to find that million dollar keyword here, but some suggestions might trigger you to think of more long tail keywords you can easily rank.


    4. Hootsuite

    If you aren't promoting your content on social media, you are already behind the game. You hear the SEO gurus scream "CONTENT IS KING" all the time.. but guess what.. good content does help with SEO. Let's not even get into the "do social signals impact rankings" debate.. what I will say is this: social media promotion helps more people find your content, which can lead to links when they reference or share your content on their sites.

    Hootsuite is probably the easiest social media post scheduling tool available and there is a FREE version anyone can sign up for. There is no reason your content shouldn't be dripping out on social media 24/7. Schedule it so far in advance that you don't even have to worry about it during the week. They even have an Instagram feature now too.. I haven't tried it but I did get an email notification that Hootsuite now also supports IG.


    5. Ahrefs

    This is probably the most popular link discovery tool. Not only should you be monitoring your own sites links with this tool, but you should be constantly monitoring the sites in front of you and behind you. A lot of SEOs just focus on the sites in front of them.. but guess what? The sites behind you want to move up just as bad as you! Don't you think they are doing SEO? Of course they are! Sometimes I find my best opportunities when I dig into the link profiles of sites behind the site I'm ranking.. I pay close attention to sites moving up slow and steady. The quick jumpers are usually spamming so you don't want to duplicate that.. look for slow and steady climbers... they usually have the best links. Copy them and you will not only stay ahead but also move up too.

    [​IMG]


    6. Wayback Machine (Archive)

    Ok, what is a HUGE part of SEO these days? PRIVATE BLOG NETWORKS. Not the ones (public) that you find here in the market place.. I am talking about REAL PBN's that SEOs build to rank their own sites. These networks are indeed private and not a single sole knows they exist.

    If you want to build a network that will help you rank, you need to start with kick ass domains. You can look at all the site metrics you want.. but one thing most fail to look at is what the website last looked like when it was live. Many times you will be building your network from dropped domains.. and it is important to be certain the site wasn't shit back when it was live.

    Use Wayback Machine to see what content was on the site. Does it look dodgy? Was it a network site before? Were there random footer or sidebar links? Or was it a legit site? Do not ignore this is you are serious about building a PBN that works.


    7. Semrush

    This is a good backlink checker and it does basically what Ahrefs does but it will often return different data. Remember, these are all third party tools so they all pull from different data pools. It is important that you use as many sources as possible to get the best overall picture of a link profile.

    But that is not what I use Semrush for. I look at the PPC data. The ads to be specific. Why? Big companies spend mucho dinero on PPC ad testing. I use popular PPC ad copy in my site descriptions and page titles to help pull a higher click through rate.

    I just did a post last week on click through rate and how to increase it. This is a trick that will work in almost all niches!


    8. GTmetrix

    Site speed and load time is very important. Slow sites don't rank high. There are things you can do.. like host on a dedicated server or use a content delivery network but that can be expensive and many websites can't justify spending $200 or more on a dedi. Use GTmetrix to find speed issues. Poor CSS, poor image formatting, etc. If your coder was sloppy or if you have a poorly designed theme there could be a lot of little issues that all add up to a big problem.

    Also, check your plugins. So many people install way to many and for simple stuff because they are lazy. Here is an example: the other day I was looking at a site and there were so many useless plugins. Contact Form 7 for a single name/email/comment submit.. just code that and don't have an entire plugin load. Another plugin inserted a line of code. Don't be lazy.. insert it yourself.


    9. Screaming Frog

    This is probably the BEST SEO tool. It is paid and it is complex. I'm not even going to go nuts on this one now, I'm also still learning it which says a lot about how advanced this is. Google search tutorials to see the power of this bad boy. A lot of people don't use it because it is a paid tool.. but this is something that EVERY SINGLE legit SEO agency uses. It is that good. Watch some tutorials online and you will see the power here. This is a must have for serious SEOs.


    10. Google Analytics

    Over the past two weeks I have audited a couple dozen sites BEFORE even taking the website on across all of my SEO services. One question I asked every site owner was "How much traffic are you currently receiving?" Guess what 90% of them said? They said "I'm not sure."

    Are you kidding me? They want SEO.. to get more traffic but they have no idea what their site is currently receiving. This is because most of them didn't have Google Analytics installed. Some of them didn't know what it was while some were familiar with it but said they didn't want Google spying on them.

    I promise you that Google has better things to do. Analytics has so many features and it can really be the best source of information about your website and traffic. Any SEO that truly believes Google spies through Analytics needs to find another profession.


    11. Majestic

    Get ready for another third party link metric that SEOs get a boner over. Majestic has TF (Trust Flow) and CF (Citation Flow) and many consider them to be a better indication of a websites true authority instead of Moz's Domain Authority (DA) and Page Authority (PA).

    To be honest, I fall in that category. If I could ONLY pick one, I would go with TF all day long. BUT the good thing is that we have multiple SEO tools to use. Moz doesn't influence Google and neither does Majestic. These guys are trusted more by old school SEOs while Moz tends to attract the noobs. That's just the way I have seen it.

    There is also a Majestic toolbar add-on you can install, which will let you quickly look at the TF and CF of every page you visit. This is good to save time when you are seeking out link opportunities or studying competitor links.

    [​IMG]


    12. Google Webmaster Tools

    The best use for WMT? FINDING KEYWORD OPPORTUNITIES! People hear "Google" and get scared. Use the info to HELP you. You can see how many impressions your website received for every keyword that ever made it show in the search results. Use this info two ways:


    • Find new keywords to rank for. Sometimes you will start showing for a keyword you aren't even targeting.. if you are then build some links to the page and move up.

    • If you see that a page is getting a shit load of impression but no clicks then you need to change the title and description. Play with it until you see those numbers get better!


    13. SEO Quake Toolbar

    This is another free toolbar that works with Safari, Firefox and Chrome. This one is good because it shows some data the others don't.. page rank (even though they don't release the update to the public it is still useful to know what the last public PR of a page was) and Alexa data can be useful when doing SEO exploring and digging. I like it for the age.. use this with other tools. For example, if I see a DA 50 and TF 30 page.. but the age of the site is 2 months then you know it's redirects and bullshit.. and not worth wasting time on.


    14. SEO Powersuite

    They have a free version, but if you have an extra $299 sitting around buy the professional version. It does a lot and it is a great tool to look into. They used to have a trial.. but now their free version includes their rank tracker that you can use. I think it is the most accurate.. and it is what I use for my personal sites. I use other rank trackers for clients simply because ther reports look nicer.. but tracking your own stuff is nice with this tool.


    15. SERPWoo

    Some of you will know I'm representing these guys here on BHW. I say that loudly and proudly as this tool is not just one of my personal favourites but a BIG must have for any serious SEO. SERPWoo is unique.. it includes a lot of the metrics and data from several of the tools I've mentioned above along with rank tracking, keyword research and a heap of other epic options. The guys behind it are knee deep in the marketing world themselves thus the tool is constantly evolving. I expect to see this just grow in popularity.

    Shameless self plug - If you grab this through the thread here on BHW you're entitled to an extra 10% keywords.


    16. LinkResearch Tools

    I saved this one for last because this is a tool for advanced SEOs or those with the money to spend. It's about $650 a month for the plan I use. It kicks ass and does a lot.. but learn the basics first. This doesn't automatically solve problems. It is a tool.. but a VERY good one. If you have a SEO agency you need this. You owe it to your clients to learn to use everything this tool does.

    And that is that! Let's get a discussion going about SEO tools. What are your favorites? Did I miss any? Find success with one? I want to know..

    Also, if you have a suggestion for a future post let me know. I get my ideas from YOU.. so don't be shy. As always I hope you enjoyed the read. Until next time.. Ciao for now! ;)
     
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    Last edited: Aug 18, 2015
  2. hekke

    hekke Senior Member

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    Yet another great thread! You're unstoppable man! :)
     
  3. Cotswold

    Cotswold Newbie

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    I seldom reply to threads here, but your posts are gold t0mmy. Top man.

    These are brilliant tools - my favourite -> linkresearchtools.com also provide a free trial with 4 of their 20 tools available for a limited time.
     
  4. artloopdigital

    artloopdigital Registered Member

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    Thanks for taking time to write for us.
     
  5. SJC00

    SJC00 Newbie

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    Screaming Frog? I'm looking forward to giving this one a go...
    Thanks mate!
     
  6. sam.hunt0710

    sam.hunt0710 Jr. VIP Jr. VIP

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  7. t0mmy

    t0mmy Executive VIP Jr. VIP

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    Cheers as always for the feedback amigos! As I said any topics you'd like me to touch on next please let me know!
     
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  8. tanmay1992

    tanmay1992 Newbie

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    Great! These tools really helped me build some good traffic on my blog. Also reducing my Bounce Rate. Well the content also helped :p

    Can you help me making my e-commerce site stable ? It has lots of issues and it is constantly ranking on the second page despite putting all the efforts!!
    I have my geographic location set to my city itself. As i am targetting my city. Ranking on 2nd page helped me gaining some profit. But i am looking for something HUGE! :)
     
  9. t0mmy

    t0mmy Executive VIP Jr. VIP

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    e-commerce sites are a whole different kettle of fish.. As I'm sure you are already aware. They need to optimized onsite differently and also link building has to take a different very customized approach. I wrote a thread recently on optimizing e-commerce sites you can check it out here.

    If you're asking if I can have a look at it specificly then reach out to me via PM I'll see what I can do.
     
  10. mickyvx

    mickyvx Regular Member

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    Thanks t0mmy, great article :) going to have to try Screaming Frog!
     
  11. TheMav3n

    TheMav3n Newbie

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    I recently started skimming through your threads and all I see is GOLD. Thank you kindly for the knowledge and I'll be looking forward to your next compelling post. :)
     
  12. mustang123

    mustang123 Newbie

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    Hey, Thanks for sharing. You are great!
     
  13. greatops

    greatops Jr. VIP Jr. VIP

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  14. RuthSam

    RuthSam Jr. VIP Jr. VIP Premium Member

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    Thank you for sharing the 16 tools, most of them I already use however, there are some new I have to have a closer look at. thanks :)
     
  15. M4XW3LL

    M4XW3LL Jr. VIP Jr. VIP

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    When I saw the heading about Moz Tools, I immediately thought of your other post where you talk about IM news sources lol.
    I came across this list today, I'll just leave it here in case people need it since it's kind of related.

    [h=1]Google Analytics Developers Tools & Resources[/h]# Analytics.js Field Reference - list of all the configurable filed names.
    # Configuration and Reporting APIs limits and quotas - describes limits and quotas for various GA APIs.
    # Core Reporting API common queries - list most common queries to the core reporting API.
    # Default Channel Grouping channel definitions - provides current definition of various default channels used by Google Analytics.
    # Google Analytics Academy Community - Google + community to engage with analytics experts, googlers and course students.
    # Google Analytics Account Explorer - tool through which you can identify IDs (account IDs, web property IDs, view IDs and table IDs) which are required in order to access GA via APIs.
    # Google Analytics Configuration APIs - create accounts, manage users and account data with APIs.
    # Google Analytics Dimensions and Metric Explorer - list and describe all the dimensions and metrics available in GA. It also tell you which dimensions and metrics can be queried together.
    # Google Analytics Enhanced Ecommerce Demo - tool to understand how enhanced ecommerce code works and how it can be implemented.
    # Google Analytics Help Center - information on setting up and using Google Analytics

    # Google Analytics Hit Builder - tool to create and validate measurement protocol hits.
    # Google Analytics Implementation Guides and Solutions - implementation guides and solutions for reporting automation, data import, mobile developers, ecommerce platforms etc.
    # Google Analytics Measurement Protocol - Google's documentation on measurement protocol.
    # Google Analytics Mobile Tracking - documentation on mobile app tracking for IOS and Android devices.
    # Google Analytics Query Explorer - tool to build and execute queries

    # Google Analytics Reporting APIs - APIs to retrieve report data from Google Analytics.
    # Google Analytics Spreadsheet Add-on - chrome extension to access GA directly via core reporting API into a Google Spreadsheet.
    # Google Big Query - Google's documentation on big query.
    # Method Reference - Web Tracking (analytics.js) - universal analytics objects reference guide.
    # Mozilla Developers Network - JavaScript - good resource on JavaScript.
    # Universal Analytics Web Tracking (analytics.js) - Google's documentation on analytics.js library.


    [h=1]Google Analytics Debugging Tools[/h]# Fiddler - it logs each and every hit that you send to Google Analytics server and by using its inbuilt filters you can filter out these hits and analyze them.
    # Ghostery - display list of analytics tags firing on a website.

    # Google Analytics Debugger - chrome extension through which Google developer console is able to record every hit that you send to Google Analytics server. It reports on error messages and warnings related to your tracking code in the console.
    # Google developer console - tool for debugging tracking code and verify installation. It is already built in chrome browser.
    # Google Tag Assistant - chrome extension to verify the installation of various Google tags on a web page. It also report on implementation errors and suggest fixes.

    # jspretty.com - tool to indent JavaScript code automatically and read minified JavaScript
    # JavaScriptLint.com - tool to test JavaScript code for syntax errors
    # jsfiddle.net - tool to execute HTML, CSS and javascript codes.
    # Notepad Plus Plus - best free source code editor. It can edit and debug any file (HTML, CSS, JavaScript, PHP etc)
    # Regex101 - tool to validate regular expressions

    # sublimetext.com - source code editor (paid tool)
    # Web Analytics solution profiler (WASP) - chrome extension which provides visual representation of the relationship between various tags fired on a web page. Once installed, it appears as a new tab (named WASP) in your Google developer console window.


    [h=1]Google Analytics Tools and Add ons[/h]# Analytics Canvas - paid tool for report automation, accessing GA API, data integration etc.
    # Call Tracking Metrics - tool to attribute phone calls to the correct traffic source, import phone call data into Google Analytics, correlate phone call data with website usage data...
    # Consumer barometer with Google - tool to understand internet usage.
    # Customer journey to online purchase - Multi channel funnel tool to improve marketing.
    # GA Checker - tool which crawls a website (up to 10k pages) to find whether or not the web pages contain Google/Universal Analytics tracking code, GA remarketing code, Adwords remarketing code and Google Tag Manager code.
    # GAConfig - event tracking code generator, URL builder

    # Google Analytics Account Setup Checklist - interactive tool for configuring your Google Analytics account.
    # Google Analytics Release notes
    # Google Analytics Solutions Gallery - tool to import dashboards, custom reports and advanced segments into Google Analytics.
    # Google Sheets for Google Analytics - chrome extension that makes it easy to access all of GA data in Google Spreadsheets.
    # PanguinTool - tool to see how Google's algorithm updates have impacted your website traffic.


    # Spy on Web - this tool allows you to find websites that are using your Google Analytics tracking code.
    # Table Booster for Google Analytics - a Chrome-Browser Extension that visualize your tables with bar-charts, comparisons and heat-maps
    # What is my IP address - tool to find your IP address for creating IP based filters in Google Analytics.


    [h=1]Google Tag Manager Tools[/h]# Code Editor for GTM - chrome extension for getting full code editor within the GTM interface.
    # Google Tag Manager API reference - developers documentation on Google Tag Manager API.
    # Google Tag Manager Help Center - information on setting up and using Google Tag Manager
    # Google Tag Manager for Web Tracking - developers guide on setting up Google Tag Manager


    [h=1]Google Analytics Premium Resources[/h]# Google Analytics Premium Help Center - information on setting up and using Google Analytics Premium
    # Google Analytics Premium Community (by invitation only) - Official Google Analytics premium community page on Google +.


    [h=1]Google Analytics Learning resources[/h]# Google Analytics Training Resources and Tutorials
    # Google Analytics Academy - free online courses on Google Analytics, Google Tag Manager and web analytics in general.
    # Google Analytics Academy Community - Google + community to enage with analytics experts, googlers and course students.
    # Google Analytics Blog - official Google Analytics blog.
    # Google Analytics community on Google Plus

    # Google Analytics IQ study guide - list various articles on Google Analytics.

    # Google Analytics YouTube - official Google Analytics youtube channel.

    # Google Analytics General Forum - forum to ask questions about GA and to see the issues webmasters are facing.


    [h=1]Website Analysis Tools[/h]# BuildWith - tool to determine server, CMS, Frameworks, tracking etc used by a website.

    # DownForEveryoneorJustMe - tool to find whether a website is down for everyone or just for you.
    # Google display planner - tool to research a specific placement.
    # List of HTTP Status Codes
    # Open site explorer - tool to understand the ranking potential of a website.

    # Page Speed insights - It is a browser independent tool used to measure the speed performance of web pages.
    # Pingdom DNS Health Check - check if a domain DNS servers are configured correctly.

    # Robots.txt Validator - tool to validate robots.txt file of a website.
    # Screaming Frog SEO Spider - analyze on-page elements and server issues of a website. Excellent tool for tag auditing and finding web pages with zero traffic.
    # Wayback Machine - tool to analyse the history of a web page.



    [h=1]Data extraction and scraping tools[/h]# Excel functions list - exhaustive list and description of all excel functions.
    # Excel for analytics cheatsheet - most important tricks and tips to speed up data extraction.
    # Regular expression guide for analytics
    # Scraper - chrome extension which scrape data from web pages and export it to Google docs.

    # SEMRush- Scrape organic and paid keywords of an entire website.


    [h=1]Conversion Optimization tools[/h]# A/B Test guide - it is A/B test calculator.
    # Hotjar - heatmaps, visitors recording, conversion funnels, form analysis, surveys, usability tests
    # Five Second Test - show a visitor your site for 5 seconds and see what they remember. This tool is free to use, if you test other people's pages.
    # Optimizely - tool for A/B testing.
    # Screen Fly - tool to test your website on desktop, tablet, mobile and TV.




    [h=1]Social Media Analytics Tools[/h]# Facebook Insights - facebook fan page analysis tool
    # Fan Page Karma - paid tool for doing really in-depth analysis of your Facebook Fan page.
    # Followerwonk - tool to analyse and track twitter followers
    # Google Alerts- track brand mentions.
    # Google Trends - tool to find what is trending on Google.

    # Klout- measures online influence of a person on a scale of 1 to 100.

    # Pinterest Analytics - tool to measure how users interact with your pins.
    # Peep mail - tool to find business email addresses
    # Rapportive - gmail plugin to find social media profiles of a contact right inside your inbox. Can also be used to verify email addresses.

    # Sharedcount- track social shares of any web page whether or not the page has sharing buttons installed.
    # Snap Bird - search the tweet history of any twitter profile.

    # Twitter Analytics - tool to measure tweet activity, followers and twitter cards performance.
    # YouTube Analytics - tool to track the performance of your Youtube videos, channel & watch pages.




    [h=1]Competitors Traffic Analysis[/h]# Alexa
    # Compete
    # Quantcast
    # SEMRush

    Code:
    Source:  [COLOR=#003399]http://www.optimizesmart.com/optimize-smart-web-analytics-tool-box/#ixzz3jFdGlr7K

    [/COLOR]​
     
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  16. t0mmy

    t0mmy Executive VIP Jr. VIP

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    @MAXW3LL - Good stuff man! Thanks for that :)
     
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  17. zebrahat

    zebrahat Elite Member

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    For those who use the Opera browser version 11 or earlier, an extension called Outbound Links is very useful. It displays the number of outgoing links on any page you are on.
     
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  18. Luka19

    Luka19 Power Member

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    lots of valuable tools for SEO (Moz, Ahrefs and google analytics are the best)

    thank you
     
  19. LoftPower

    LoftPower Elite Member

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    Awesome thread. I have used a few of these already.
     
  20. clood

    clood Junior Member

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    Thanks t0mmy and M4XW3LL for all the useul links