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$1500 to $2500 Per Month Offline Marketing Plan That Works!

Discussion in 'Offline Marketing' started by PinkThong, Nov 26, 2009.

  1. PinkThong

    PinkThong Newbie

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    I've been lurking here for a while and thought I'd kick off with a small business plan idea that I implemented a year ago which is still spinning off cash. It's not new or very blackhat or even very clever or original but it works if you are prepared to get off your bum and put some effort in.

    In essence I followed the following plan which is a year old now and I've had clients renew their subscriptions, so this works long term:

    Step 1:

    Create a local business directory site. I used a free directory download but you can use a wp-blog. If I had to do it again I would use a wp blog as the ability to SEO the directory is easier using a blog.

    Step 2:

    Create a couple of entries that showcase your product. I looked for a couple of local businesses that already had websites and linked to them.

    Step 3.

    Use your free local knock-and-drop publications, whether they are newspapers or magazines, as your database of businesses looking for advertising. Call them on the phone and offer them a listing in your local business directory for free. Set up a time to meet to get their details and finalise the wording. The idea is to help them market their business and in the process show how knowledgable you are. Work out what you want to say ahead of time make your objective to set a time for an appointment. Your goal is to be able to sit in fron of the decision maker and sell them on the idea of marketing online usine your services.

    These are a couple of options, but the sky's the limit as far as what you can offer:

    Option1: Basic listing with contact details - no charge

    (Get a referral by asking for someone they know in business who they can give you details for. In fact you want to do this every time you meet a client as soon you won't have to do any telemarketing. Referrals are the way to go. I've even had clients phone the referral and set up a meeting there and then - great for your credibility.)

    Option2: Create a stand-alone page with some graphics and text - price based on what advertising costs in the local knock-and-drops. Make the discount worth it for them and remind them that their listing will be live for a year.

    Option3: Create a website for them, 3 pages, 5 pages whatever, and throw in the listing free. Open a reseller account and make your charges competitive or just sign up as a hosting affiliate.

    Step 4.

    Phone 20 businesses a day and get an appointment with the owner or manager. Make sure that you do your presentation to the person who signs the cheques. Hit rates vary with my best being 4 new clients in one day and my worst was 1 client in one week. you just need to keep on phoning and asking for referrals. I was lucky in that I had a few blogs I could showcase as examples of my work and later on I was able to make a blog post about their business at the start of a meeting and by the end an hour or so later the post was indexed and ranked in Google. We're talking local long tail so it's not hard to do but impresses the sh*t out of the client.

    Step 5.

    I ended up getting more work designing websites than getting advertisers in the local business directory so I hired a marketer.

    Hire someone to either do the marketing or the design work or both.

    WARNING: This worked out quite well for me and as I couldn't create websites and market at the same time so I hired a guy to market for me. As the guy I got to market brought in quite a few accounts it worked well to start with. I offered him a 50:50 split on sales after costs of hosting. Only problem was that he ended up liking the idea so much he set up in opposition to me. He actually ended up doing better than I did because he's a better salesman than I am.

    So there you go, you could be making money tommorrow if you start now.

    I'm essentially a noob with basic skills in marketing, SEO, SEM, web design, so if I can do it then so can you.
     
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  2. silntrunin

    silntrunin Registered Member

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    Now is a great time to try and get local businesses as clients for SEO work. As most small businesses are struggling with the economy the way it is. Using software such as EVO II makes this job even easier to rank sites especially in local markets.
    Good share. This isn't really BH but it does work and can bring in some fast steady cash if you work it right.
     
  3. maildigger

    maildigger Power Member

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    What rates do you ask for your services?
     
  4. PinkThong

    PinkThong Newbie

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    It really depends on the amount of work required and the client's commitment to the process. I'll charge lesser fees for clients who are prepared to sign for 3 to 6 months. That being said I've charged between $250 and $8000.

    When starting out you want to get some clients fast so you'll work for peanuts to build credibility. After that the sky's the limit. :D
     
  5. WhoYoDaddy

    WhoYoDaddy Registered Member

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    What kind of job was for $250 and what was $8000 if you dont mind me asking.
     
  6. sdtopensied

    sdtopensied Regular Member

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    Something that has worked extremely well for me is to hit up a couple of businesses and offer my services for free under the stipulation that they will be available by phone and e-mail for references when talking to future clients. I also give them the option of participating in my "revenue sharing" program in which I give them 20% of any revenue generated from any clients they refer to me.

    "Gee, Wally...that sounds like an affiliate program!"

    -SDT
     
  7. harrymarkets

    harrymarkets Registered Member

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    Nice method. Can you say what types of sites do you create for clients? Are they wordpress? And do you find the designer locally or are you doing it yourself? That is something I'd like to outsource. Are you promising them good search engine results or anything specific?
     
  8. robertodelgato

    robertodelgato Regular Member

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    Two words, dude...

    Non-competition agreement .

    Get one from a lawyer (or go to nolo.com) if you have to, but don't ever hire or work with anyone in a technology business without it. Mine read that if they DO go into direct competition in (whole assload of categories and territories) they agree to pay me 50% of the GROSS they make, before taxes.

    Just my $.02. :D

     
  9. PinkThong

    PinkThong Newbie

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    $250 was for a quick 3 page site and a few backlinks and $8000 was for a Moodle based training course together with sales copy and autoresponder setup. I outsourced the graphics and put the rest togther myself.
     
  10. PinkThong

    PinkThong Newbie

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    I've created everything from basic 1 or 2 page html sites to multi-page e-commerce sites as well as multi-media sites. I've put up WP sites using templates and I also do minor tweaking of templates.

    There are local designers who I use but they are not as deadline driven as some of the guys I've used from overseas.

    I try not to promise results as that has a habit of biting you in the rear, but I do explain the process of developing a keyword centred backlinking program and the benefits of doing that in a regular fashion. I have had some great results both with local and worldwide SERP's so I do give an indication of what's possible but steer clear of outright promises.

    The biggest problem with local small/medium business owners is that they are generally not too aware of what's possible and those that have done some research are usually befuddled with all the conflicting info.
     
  11. PinkThong

    PinkThong Newbie

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    I agree with you on that score. I suppose one must live and learn but he was a family friend who was desperate for a job. This was also just a small sideline business for me so I didn't really do everything by the book as I didn't expect it to take off the way it did.
     
  12. krazyk

    krazyk Registered Member

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    Great information here. There is so much you can do with local businesses if you educate them on the importance of having an online presence. You have to teach them like you would a child because when they here SEO, it is the same as hearing rocket science!

    Along with SEO, make existing site more SEO friendly, add auto responder, Add a video to the site and submit video to different directories.

    SMS Marketing is going to become very viable in the next year or two and there are certain businesses that would do very well with it. All you have to do is approach them and explain to them how this will help them. Ask them what the ROI (return on investment) is on their advertising dollars. They will look at you and not know what to say because they don't know. With SMS marketing, they know exactly how well their marketing efforts are working and that means a lot. It would work well with restaurants, bars, salons, etc. I have done a lot of research on this topic and I think there is a lot of potential in it.

    Just go out there and talk to business owners and send them letters in the mail and once you are in the door, you have a customer for life!
     
  13. btheory

    btheory Junior Member

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    Correction - this isn't blackhat at all.

    This is simply a tried and tested method that TONS of people have been cashing out on over the last 12 months. Offline businesses, Online marketing.

    It's hybrid, and a pretty good way to get your feet wet.
     
  14. grafxextreme

    grafxextreme Regular Member

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    You can find basically the same information and an ebook on the subject on my thread $50/hr with offline marketing that I started the first of the year.

    Not only is a ND/NC a good idea but you're also going to need a DBA and city license in most areas.