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15 SEO Tips to Give You the Edge Over Your Competition

Discussion in 'Black Hat SEO' started by BacklinkBasket, May 23, 2012.

  1. BacklinkBasket

    BacklinkBasket Registered Member

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    (My first thread on here so mods, please move if in the wrong section :) Thanks!)

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    So here goes my first thread, hope you like :)


    It is all well and fine to claim that ‘content is KING', but at the end of the day, what good is content is nobody is reading it? What good are your articles and blog posts -- if it never reaches the eyeballs of another human?


    If you don't know how to SEO your sites then you're losing out on precious traffic and it doesn't really matter how great your content is. If you want tons of free traffic then you NEED decent Google, Yahoo, Bing etc SERPs


    Despite how long this post is, it no way covers everything, so shouldn't be treated as a full or comprehensive guide in any way. Just some tips I'd like to share, aite? :)


    Most of you on here will already know these like the back of your hand, but I wrote this with newbies in mind (even the best of us sometimes forget to implement 1 or 2 of these and have to look at a list to "remind" ourselves)



    1. Page Titles and Meta Description

    The first thing that viewers notice on a website/blog is its title. So obviously it needs to be short, descriptive and eye-catching. Since Google displays only 66 characters of the title, it is better to keep the information brief.
    As for Meta descriptions, Google does not use Meta Keywords as ranking criteria any more. Still, the description remains important. This is because whenever you share your post via social media, the Meta description will appear next to the title. So keep it short and crisp.


    2. Create a Sitemap

    The importance of sitemaps should never be underestimated. A sitemap is basically a list of all the pages of your website. Search engines use it to index all your pages, which is why you must create sitemaps for all your websites and submit them to every major search engines. But there are several tools out there that make this process quite simple.


    3. Add Relevant Keywords

    When a web user looks for a particular sort of websites, he/she types in related words into search engines. The search engine then locates and displays various websites that contain these particular keywords. This makes keywords an intrinsic part of the entire search engine machinery. You have to find out which keywords are most relevant to your website/blog niche and then ensure that those words are used often in its content.


    4. Interlink your Posts

    Whenever you create a new post try and link it to other relevant posts already present on your website. Such ‘interlinking' is a great SEO technique. It boosts traffic flow to older pages and makes search engines pay more attention to them as well. Otherwise, search engines may just skip the unlinked pages.


    5. Find Opportunities with Less Competition

    Be on the lookout for newer opportunities and growing markets. With everyone using Facebook and Twitter, to promote their sites, it becomes difficult to draw attention to yourself. At such a time new social network sites like Pinterest can be of help, since they involve lesser competition, but are growing hotter by the moment.


    6. Publish Quality Content

    Good content goes a long way in helping your site climb the search engine ranking ladder. SEO gives you an added advantage but content is at the very heart of your site. So ensure that your content is original and worth sharing.


    7. Encourage Search Engines to Index your Site

    Create a file titled robots.txt. Type the command "User-agent: *" (without quotes) inside it and then put it in the root directory of your site. This file is a great boon since it invites bots to freely crawl the pages of your site.


    8. Proper Headings / Sub-Headings

    Your content must be well organized with appropriate headings. We suggest that you use certain W3C guidelines while creating a post. It is best to use only one h1 heading, which will be for the title. Then use h2s for the main headings. And in case there are many main headings, then just use h3 for all of them. To make them look bigger, we recommend CSS styling rather than changing heading levels.


    9. Social Bookmarks

    Social media offers a fantastic means to increase backlinks to your site, which increases the traffic inflow as well as search engine rankings. This is why it is important to add bookmarking tools with your posts such as Facebook Like or Tweeting.


    10. Anchor Texts

    The anchor texts that you leave on other sites can be just as important as the links themselves. Using "click here" for links is a waste. We suggest using keywords instead. Also, in case you are linking to the same exact page several times, it is better to use a different anchor text each time. Otherwise search engines get the impression that the links have been generated automatically.


    11. Optimize Images

    If you haven't made the images on your site easy to find, then you are wasting a valuable opportunity. People are often searching for images, so ensure that you always add titles to your images for search engine visibility. Also you must add ALT tags. There are special browsers for the visually impaired, which read out these alt descriptions to them.

    12. Limit Categories and Tags

    Too many tags and categories can become a hindrance for your viewers. To keep your site easily navigable, use them at a moderate level. While you can set multiple tags for each post, do not use more than one category.


    13. Update Content Frequently

    It's not just the viewers who love fresh content, but also the search engines. Of course service websites don't need to be updated that much, but content based sites and blogs should be frequently updated with new content. Try and create a fresh post for you blog every day. It enhances Alexa rating, and the more varied your content is, the greater will be the traffic flow to it.


    14. Drop Your Load Time

    Sites that load slower are a turn off to viewers as well as search engines. Google needs to return instant search results, and it is not going to let your site slow it down. A useful tip - ensure that you upload heavy files on other sharing sites instead of your own blog/website. Then provide your viewers with direct download links.


    15. Drop Your Bounce Rate

    Bounce rate is the amount of traffic that leaves your site within a just a few seconds of landing on it. This rate could drastically increase because of blog load time, but usually the cause is the site design. Keep it clutter free and easy to navigate. But, of course, even more essential is the freshness and relevance of the content.
     

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    Last edited: May 24, 2012
  2. BacklinkBasket

    BacklinkBasket Registered Member

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    100+ views, no replies?
     
  3. azguru

    azguru Elite Member

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    Too long to read the whole thing ;)
     
  4. ImComing

    ImComing Registered Member

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    Basic stuff .. it's like the minimum one should be aware of when it comes to SEO ..

    However, there are people charging money for this type of info so newbies should definitely take what you wrote here into consideration :)
     
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  5. hustleharderrrr

    hustleharderrrr Junior Member

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    nice story bro, tell me moa plz
     
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  6. BacklinkBasket

    BacklinkBasket Registered Member

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    Edited because of error
     
    Last edited: May 24, 2012
  7. BacklinkBasket

    BacklinkBasket Registered Member

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    Every man and his dog uses "click here" or things along those lines in anchor texts
    If it's a link and you NEED a call to action then "Come inside" or "See whats on the other page" would be better

    People (especially IMers who surf 100's of sites a day without even realizing it) have probably got so immune and tired of "click here" "buy now" "don't delay" "limited copies" etc. etc.

    You want to purposely misspell a few of your anchor txets as well ;)
    P.S. I'm not a newbie myself but I'm in no way an expert or guru... guess you learn a lil' bit more everyday right? :)
     
  8. ImComing

    ImComing Registered Member

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    Right :D .. We all do :)
     
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  9. BacklinkBasket

    BacklinkBasket Registered Member

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    Advice taken. Next thread will be shorter and not so basic! ;)
     
  10. frazgta

    frazgta Power Member

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    Thanks for the contribution!
     
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