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15 Flyers = £6000 in 90 minutes

Discussion in 'Offline Marketing' started by KELLOGGS, May 20, 2013.

  1. KELLOGGS

    KELLOGGS Supreme Member

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    15 Flyers = £6000 in 90 minutes

    So you know those old, old friends that have more distant friends? Basically people that you have no connection with at all but are invited to a party, ball or wedding of theirs?

    Well a few months ago I was invited to a wedding of one of these men. He was getting married for the fifth and hopefully last time and wanted to make it a big thing! A LOT of unnecessary money, A LOT was spent on making the day perfect and around 700 people were at the reception of which most of them he didn't know but that doesn't matter. At first I didn't know whether or not I should go seeing as though I'd only know too people there, it would be pretty awkward.

    However, while drinking my morning coffee I came up with an idea to benefit from going. My idea was to be an affiliate and find customers for a wedding company.

    Now, I have a friend who owns a wedding organising company of a similar calibre to that of the one this man must have used so I gave her a call and we met up to discuss it. In about thirty minutes of sitting in Café we agreed that I would take a 9% commission on each customer I got her and she would set up a new phone number to identify which were the customers I'd brought in.

    How I actually got the customers

    I designed a flyer using a template on Publisher and made a few changes to make it look more unique which with content written took me about an hour to create.

    I then had fifteen copies printed with a nice glossy finish for around £10 at my local stationary shop.

    I dressed up in my best suit and went to the wedding with the flyers. After the ceremony, at the reception I dotted them around; a few on the bar and a few on the odd table.

    It was a great night and I must admit the organisers were of a very high standard especially their leaflets! They were beautiful!

    The "BlackHat" part

    Now you may or may not have realised already but incase you haven't my friend's company was not the company that actually organised the wedding. I played on the fact that the organising company had nothing to advertise themselves and left a few flyers of a rival business around.

    Now in NO WAY did I claim that the work of the real company was actually carried out by my friend's, the flyers were really just a description of some of the services she offers and a telephone number for them to call for a quote so the people at the wedding were left to assume that the flyers were of the real organisers.

    My Result

    At first I thought I'd been unsuccessful as my friend didn't say anything about it but after a week or two she sent me an email with three deals she had closed totally £60,000. Therefore, my 9% cut earned me just under £6,000. Not bad for an hour and a half's work!

    What you can do

    Now you could repeat this word for word and do as well as I did or even better or not earn anything at all but what I would advise you to do is use this technique to inspire yourself. I've tried many methods and some have been successful, others haven't. Creating my own method wasn't just more exciting than following a guide but now I've been successful using my own brain I've got a lot more motivation to do it again!

    I'll let you think of possible twists yourself but you can do this to this with pretty much any events organising company and that's the most basic twist!

    Dream big and have a great day!
     
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  2. Schvamp

    Schvamp Power Member

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    Great idea man, I like it :D
     
  3. rettaibi

    rettaibi Regular Member

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    Good Thinking, Now you have 6K to invest :D

    You must spread some Reputation around before giving it to KELLOGGS again.
     
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  4. Rua999

    Rua999 Power Member

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    Why does wedding crashers comes to mind :p
     
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  5. brkseven

    brkseven Regular Member

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    Tricky if the wrong person caught you leave them around, but that adds to the excitement!
     
  6. rasmusk

    rasmusk Senior Member

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    Pretty good conversion ratio!
     
  7. sputnik11

    sputnik11 Junior Member

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    Occupation:
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    Wedding CASHerz ...

    Souunds a bit like an old wives tale of lore - stolen off WaFo newbs - but hey, if it really worked for ya.

    A true closer would have got another $5k from the wedding organizer on a new website redesign - marketing video - and seo project while she had all that hot cash in her hand and you were her favorite marketer. Else I bet she just ends up with a few sets of sexy red bottom shoes in her closest.

    Go get the rest of your $$$ :)
     
  8. KELLOGGS

    KELLOGGS Supreme Member

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    That's the idea:D
    :sasmokin:
    I'd recommend doing it where you know no one, just incase you do get caught! :p
    I was very surprised to be honest!
     
  9. KELLOGGS

    KELLOGGS Supreme Member

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    She's a good friend going back a long way so I'd never dream of playing her. Also, her business is extremely first class; all of her marketing has been taken care of a long time ago and she has a full-time advertising team working on photo shoots etc. I had no way to compete with that.

    You could maybe try it with a company and come back with your success. See how good of a closer you are?;)
     
  10. abuhanifa

    abuhanifa Senior Member

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    Your friend is really honest , if she wanted she could have easily done all the details without letting you know. So my question is - is there anyway to track if my FRIEND has closed the deal with my lead or not ?
     
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  11. KELLOGGS

    KELLOGGS Supreme Member

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    Now that is a flaw I hadn't seen. If you used a website you could monitor it but I don't know how you would with a phone.
     
  12. dkdanielkli

    dkdanielkli Regular Member

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    Liked the idea, there is money to be made everywhere. You've just gotta be creative.
     
  13. KELLOGGS

    KELLOGGS Supreme Member

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    Thanks :) You're exactly right, the aim was to motivate rather than to give a step by step guide of exactly what to do. (Place foot in front of other foot. Take flyer from pocket. Place Flyer on table.) :p
     
  14. RushingWind

    RushingWind Elite Member

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    Congratulations mate :)
    You always were the smart one ;)
    Now you have USD 7729.80 to invest. Hope you choose wisely and get more fortunes :)
     
  15. Untouchable

    Untouchable Supreme Member

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    Will be doing something similar this coming month!
    Works like a charm.!
     
  16. KELLOGGS

    KELLOGGS Supreme Member

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    Thank you! I'll definitely be doing a lot more offline affiliate work after this success!
     
  17. KELLOGGS

    KELLOGGS Supreme Member

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    Good Luck! Drop back here with an update on how it goes!
     
  18. Bonaparte

    Bonaparte Registered Member

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    Reading this totally gave me some motivation. If you're not going to take anything from this thread people, at least take this part. Creating your own twists and methods and using your own head is important. Don't rely on people here to give you methods, use your own head and create your own! This is how Steve Jobs was capable of turning Apple into a powerhouse, he had a vision and he executed it.
     
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  19. SmartMan

    SmartMan BANNED BANNED

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    I couldn't agree with you more.
     
  20. KELLOGGS

    KELLOGGS Supreme Member

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    I'm glad to hear that! You're EXACTLY right. No one is going to become the next 'big thing' by copying others. People need to learn from others and then use that thing in their heads to create something so that then makes them the teacher rather than the student!