TheBigBrother
Newbie
- Jul 11, 2024
- 40
- 31
That doesn't make sense at all...you must be very rich to waste money running useless ads everyday
Let's collaborate for success! As an experienced Amazon Virtual Assistant with a three-year track record, I invite you to connect with me on Zoom for a productive discussion. Your consideration is appreciated.
KalseoAgency
Junior Member
- Apr 2, 2024
- 109
- 23
Where did you spend $15000, can you please classify. You spend on Advertisement, Getting Organic Traffic, or production. What's market competition & requirements, there are lot of factors. I will share my experiences but i need details about your business cycle.
- Jul 6, 2014
- 474
- 64
It sounds like you've put a lot of effort into your e-commerce business, and I understand your concerns about the high CPM and low ROAS. Here are some steps you could consider to improve your situation:
By methodically addressing these areas, you can hopefully find ways to improve your ROAS and lower your CPM over time. Remember, many successful businesses face initial challenges, and overcoming them often requires strategic adjustments and persistence.
SuperSeoTeam
- Refine Targeting: Review your audience targeting criteria. Ensure you're reaching people who are genuinely interested in custom supplements. You might want to narrow down your audience parameters to improve relevance and potentially lower CPMs.
- Ad Creatives: While you mentioned your creatives are good, continue to iterate and test new variations. Sometimes small tweaks in visuals or messaging can significantly impact performance.
- Platform Diversification: Explore other advertising platforms besides your current ones. Different platforms may offer lower CPMs or better targeting options that could improve your ROI.
- Campaign Optimization: Analyze your campaign data closely. Look for patterns in which campaigns or ad sets perform better and allocate more budget to those. Also, consider pausing or adjusting campaigns that consistently underperform.
- Remarketing: Implement remarketing campaigns to retarget users who have shown interest but haven't converted yet. This can often yield higher conversion rates at a lower cost.
- Budget Reallocation: Experiment with reallocating your budget across different campaigns or platforms to optimize performance. Sometimes shifting funds to higher-performing areas can yield better overall results.
- Consultation: Consider consulting with a digital marketing expert or agency specializing in e-commerce. They can provide fresh perspectives and strategies tailored to your specific challenges.
- Patience and Persistence: Building a successful e-commerce business takes time and perseverance. Don't lose hope; continue learning from each campaign iteration and adapt your strategies accordingly.
By methodically addressing these areas, you can hopefully find ways to improve your ROAS and lower your CPM over time. Remember, many successful businesses face initial challenges, and overcoming them often requires strategic adjustments and persistence.
SuperSeoTeam
- Jul 19, 2024
- 33
- 7
Possible Issues and Solutions:
High CPM:
- Cause: High competition or improper targeting.
- Solution: Switch to CPC payment to lower costs and improve ad efficiency.
Inefficient Use of Platform:
- Cause: Incorrect Facebook ad settings.
- Solution: Hire an ad specialist to optimize campaigns, saving money and increasing effectiveness.
Testing in Other Markets:
- Cause: High testing costs in the US.
- Solution: Test creatives and landings in European countries where testing is cheaper but results are applicable to the US.
Conversion Optimization:
- Cause: Unoptimized campaigns.
- Solution: Create a $30/day conversion campaign without targeting to let Facebook algorithms find the right audience. Use multiple creatives and outsource ad copy creation to Fiverr.
Creating Additional Value:
- Cause: Lack of upsells.
- Solution: Include upsell offers to significantly increase campaign profitability.
How you do that
- Jan 3, 2022
- 111
- 49
That's insane CPM, so 60'000 impression costed u $15k ??
Why don't you start with cheaper sources first, like push or banner ads
Why don't you start with cheaper sources first, like push or banner ads
- Jan 3, 2022
- 111
- 49
Can't say if this is a troll post at this rate, cause literally anyone would first test the waters with 1-2k then scale to suck numbers...