This is crazy. I'm promoting a weight loss product of very high gravity. What I've been experiencing is very interesting, well let's check out some numbers first(these are from exact same traffic source): July 1 to 30: 4,666 hops -> 109 order form impressions -> 9 order form server calls(submits) -> 4 sales(1 refund) August 1 to Today: 13,108 hops -> 190 order form impressions -> 15 order form server calls(submits) -> 1 sale The numbers just don't make sense to me. 15 order form server calls and only 1 sale? I don't think there's much people interested into clicking order submit button just for fun. Anybody has same experience recently?