1200 ads click but only 10% visit to my website

shadowhacker

shadowhacker

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Hi BHW

I just create a FB ads that runs about 4 days if I remember correctly.
I am using 2 ad set, 1 image ads and 1 video ads. The video ads is very simple, I'm using stock video as background and place some text that shows what my website do.

In 4 days ads running you can see image bellow for the result
upload_2019-12-19_14-34-34.png

So... based on my ads, I must have a total of 1200 person visiting my website via link clicks.
But the reality is when I check my pixels, google analytics, and wordpress jetpack. There is only 140 totals visitor that come from facebook.

I want to ask, why there is so many difference between FB ads click and the actual visitor to my website? Where are the rest of the click going ?
If they go to my page, there is no one liking my page. My videos only get 14 likes while my image ads get 55 likes.

And do you have suggestion based on this, to improve the results. Because from this ads, I got no conversion at all.
Not only that, I'm pretty confuse about the data I receive from facebook. From the image above, my video should deliver more click but it receive less like than image ads.
 
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First off I think if you’re testing you should start off slow with a small daily budget until you see good clicks from a campaign and can profit then you boost daily budget. From the look of the clicks from the impressions I’d say switch up some things on both campaigns for a better interaction rate and see if you get a better ctr , a better ctr means low clicks.

I’m not positive but i believe when you get a click from the ad FB redirects to the site. But if they click on the ad and get redirected to your site they could also just exit the site and not click on the landing page as to why you’re not getting more clicks.

I suggest touching up the campaigns and starting Fresh with a new audience as well. New picture , new background , more interactive or eye opening text etc

Lol I’m off man I hope I helped a little haha
 
Thank you for your insight mate

So based on your explanation, 90% people close the web before the website is loaded ?
This make me thinking, are facebook really good for website traffic ?
 
Are you on a shared hosting with slow loading time for website? Users would exit early if it takes too long to load. Just use proper caching or move to a $5 vps from do, vultr or linode. But check your site loading time in gtmetrix compared to say 5 of your competitors.
 
shadowhacker said:
90% people close the web before the website is loaded ?
This make me thinking, are facebook really good for website traffic ?
Click to expand...

Add in the mix that about 50% of all social media accounts are fake / dormant, that you have to "pay for his pixel to learn" and now you know why Zuckerberg is so rich! It is right up there with Apple convincing you a phone is not a phone but a fashion accessory and that is why you should pay $1000 for it!
 
shadowhacker said:
Thank you for your insight mate

So based on your explanation, 90% people close the web before the website is loaded ?
This make me thinking, are facebook really good for website traffic ?
Click to expand...
That's a common problem
Even more the result depends on the marketing objective you choose starting your campaign.
Also an important issue is an internet speed. So if you are targeting Asia and your host is in Europe...I'm not sure that users from Asia will wait for your page get fully loaded.

FB has a very sophisticated algorythm and different group slices are given to different adsets in one ad campaign. So If you ll duplicate your adset with existing ads you can get absolutely other results with your video.

The best way to test smth is to make reach campaign with 3 adsets and traffic campaign with 3 adsets. Just to test your ads and how they work. In two dys with small budget you'll get a lot of data to analyze.
 
puneetas3 said:
Are you on a shared hosting with slow loading time for website? Users would exit early if it takes too long to load. Just use proper caching or move to a $5 vps from do, vultr or linode. But check your site loading time in gtmetrix compared to say 5 of your competitors.
Click to expand...

Yes, I am using shared hosting from my country Indonesia. But my target ads is Indonesia too. Maybe I will try searching using optimization to make load faster because my website load first time in more than 5 second.

Lock_Xram said:
That's a common problem
Even more the result depends on the marketing objective you choose starting your campaign.
Also an important issue is an internet speed. So if you are targeting Asia and your host is in Europe...I'm not sure that users from Asia will wait for your page get fully loaded.

FB has a very sophisticated algorythm and different group slices are given to different adsets in one ad campaign. So If you ll duplicate your adset with existing ads you can get absolutely other results with your video.

The best way to test smth is to make reach campaign with 3 adsets and traffic campaign with 3 adsets. Just to test your ads and how they work. In two dys with small budget you'll get a lot of data to analyze.
Click to expand...

I'm pretty new in using facebook for ads. So, I'm still testing to make the right audience in facebook. Do you have any Idea in making audience target for web traffic niche ?
Maybe my target audience setting is wrong.
For now my setting is
  • Location - Living In: Indonesia
  • Age: 25 - 50
  • Gender: Male
  • Language: Indonesian
  • People Who Match: Interests: Website builder, Conversion marketing, Digital marketing, Affiliate network, Web traffic, Web development, Startup company, Search engine optimization, business owner, Online advertising, Advertising, Affiliate marketing or Conversion optimization, Behaviors: Small business owners, Field of study: Online-Marketing, Employers: Online-Marketing, Job title: Search Engine Optimizer (SEO) or Internet Marketer
 
that's not normal your clicks should have reflected a little bit closer to the actual statistic that means most of the people are closing the tab before the website opens or you have bunch of bots clicking your ads. have you checked your website speed? or try sending them to a landing page first and from there cultivate and send them to your site.
 
shadowhacker said:
Thank you for your insight mate

So based on your explanation, 90% people close the web before the website is loaded ?
This make me thinking, are facebook really good for website traffic ?
Click to expand...
Tia can be because of reasons related to your site like slow loading speed instead of problem with Facebook.
 
shadowhacker said:
Hi BHW

I just create a FB ads that runs about 4 days if I remember correctly.
I am using 2 ad set, 1 image ads and 1 video ads. The video ads is very simple, I'm using stock video as background and place some text that shows what my website do.

In 4 days ads running you can see image bellow for the result
View attachment 125223

So... based on my ads, I must have a total of 1200 person visiting my website via link clicks.
But the reality is when I check my pixels, google analytics, and wordpress jetpack. There is only 140 totals visitor that come from facebook.

I want to ask, why there is so many difference between FB ads click and the actual visitor to my website? Where are the rest of the click going ?
If they go to my page, there is no one liking my page. My videos only get 14 likes while my image ads get 55 likes.

And do you have suggestion based on this, to improve the results. Because from this ads, I got no conversion at all.
Not only that, I'm pretty confuse about the data I receive from facebook. From the image above, my video should deliver more click but it receive less like than image ads.
Click to expand...

No offense, but clearly you don't know what you are doing.
FB Video ads generally do not give you good results unless everything about the video is perfect. Stick to image ads that are appealling to the eye. 55 likes is nothing. I usually get 6000 likes after investing about $30-40. You need to use better images.

If you want to get lots of clicks then grow your FB page with a FB like ad campaign and then just post something awesome and include a link to your website in the description. I have gotten over 1400 clicks per day doing this.

You want to get results and conversions on Facebook? Then let me tell you an actual fact. 90% of people on Facebook are idiots. Absolute morons. I am not jerking your chain. The majority of people on Facebook are weak-minded people. The internet is a good place for these people because they can be themselves and not get into trouble. The only way you are going to make a decent buck these days is by promoting hook-up offers or some other crap that idiots like.

I know I'm being very straight-forward, but I'm speaking from experience.
I am currently making good money promoting an adult cpa offer via FB.
 
Last edited:
onlinemarketer12 said:
Tia can be because of reasons related to your site like slow loading speed instead of problem with Facebook.
Click to expand...

After checking and comparing, my website sure run pretty slow, so I need to fix this first

Bram Joosten said:
No offense, but clearly you don't know what you are doing.
FB Video ads generally do not give you good results unless everything about the video is perfect. Stick to image ads that are appealling to the eye. 55 likes is nothing. I usually get 6000 likes after investing about $30-40. You need to use better images.

If you want to get lots of clicks then grow your FB page with a FB like ad campaign and then just post something awesome and include a link to your website in the description. I have gotten over 1400 clicks per day doing this.

You want to get results and conversions on Facebook? Then let me tell you an actual fact. 90% of people on Facebook are idiots. Absolute morons. I am not jerking your chain. The majority of people on Facebook are weak-minded people. The internet is a good place for these people because they can be themselves and not get into trouble. The only way you are going to make a decent buck these days is by promoting hook-up offers or some other crap that idiots like.

I know I'm being very straight-forward, but I'm speaking from experience.
I am currently making good money promoting an adult cpa offer via FB.
Click to expand...

Only single image or using carousel are better ?
My video have 1/3 cheaper CPC than the image ads. So it have more clicks with same cost.
But maybe you are right, there is no one commenting and share at all. And the likes is pretty bad.

So based on your description, it is better to promote adult niche than any real bussiness in facebook ? I don't know about others, but I never see adult ads in my feed.
 
Too bad he got banned so soon. I was curious about the whole adult niche on fb ads bit myself lol
 
that's just link click, not people landing to your site.
Check "landing page view" stats
 
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