Hey mods can you move this post to Media Buys? I get no commission on the following, nor am I associated with unbounce. I just really like their product and the air about them. These are not affiliate links, however, there is one shameless self-promotion at the end of this post. Here is the link for 101 Landing Page Optimization Tips, really a huge "how do you do it" for landing pages, minus big data tagging and a couple other items: http://unbounce.com/101-landing-page-optimization-tips/ BUT before you go there - take a gander at this special topic infographic "PPC & Landing Pages": http://unbounce.com/ppc-landing-pages/ BUT, before you go there take a look at this sweetheart image - it's a checklist for the most recommended optimizations: http://unbounce.com/landing-pages/the-5-minute-conversion-health-check-scorecard/ Bonuses: Here is the unbounce Landing Page Article Library (free of course): http://unbounce.com/landing-page-articles/home/ I spoke with the folks at unbounce and I got a coupon for you to use: "mrktg50". This is good for 50% off for three months (minimum package is normally about $50 month). What I am doing is this: use the free version of their software until I am ready to launch (or you hit 200 uniques, yea I know not a lot, but still enough to setup A/B testing for a couple of landing pages). Then get a new account and go live with the coupon. Pretty sure you can export the html of the LPs you built in the first account. Alternatively you can use them to design a landing page, then just outsource building the html version of it. Now time for the shameless self-promotion: Want to see one of their landing pages in action? Go to launch.MarketingIllusionist.com. I am seeding this website for a launch. Sign up and when I go live in a couple of weeks, you'll get the mother of internet marketing methods. It is stupid simple and you will want to slap your grandmother for not telling you this before now. Noobs you should be signing up just to see what I am doing!