10 underestimated reasons for Google merchant Center suspension

I'm sharing here 10 reasons that can lead to a GMC (google merchant center) ban and that are often little shared.
These reasons may help you solve your problem, because what you find on Google, whether in the community or from so-called experts, is pretty lame.

1. Site speed: the site should load in less than 3 seconds on both mobile and PC. Too long a loading time is detrimental to the customer experience, which is the cause of suspension.
2. Robot txt not configured: by default on Shopify it's not well configured and doesn't allow Google to crawl products properly, which leads to suspension.
3. Console errors: make sure there are no console errors on your site, as these are grounds for suspension (especially automated checks).
4. The google merchant center verification phone number must be the same as the contact phone number.
5. Don't check by default that the visitor signs up for remarketing emails/sms, as this is contrary to privacy policies. I've seen cases where this was the only thing that allowed unban.
6. In your delivery message at checkout, be sure to mention the handling and shipping time as set out in your GMC.
7. In your returns and refunds pages, once again specify the restocking fees etc. as in GMC.
8. Deactivate all click blockers. The site must be the same for everyone on the planet, so those that block clicks from certain countries, vpn are non-compliant.
9. If you have a dropdown menu in your header, make sure that clicking on the menu displays the sub-categories, but that it leads to a functional page. A link that can't be clicked will lead to a suspension.
10. Avoid color swatches, which are not recognized most of the time by GMC and result in a suspension because they are misleading according to their rules.

Hope this helps! Don't hesitate to ask questions on other points, as I know their rules like no one else.

thanks for these informations sir

It's annoying to be approved on that...anyway, another factors can be AI content or simply lack of legal and general contact information on the footer

Yes, that too, but let's just say it's widely known

thanks, really interesting info for future accounts

mypleasure

1. No one likes slow sites. It won't directly cause suspension though.
2. Affects you if Google bot is blocked. Doesn't matter in all other cases.
3. Depends on the errors. Most of the time it won't cause suspension.
4. Advisable, but not needed.
5. Consent should be given with a check. I agree it's important but it won't cause direct bans, especially if you are not advertising in the EU.
6. and 7. Yes, this can cause problems.
8. Not true.
9. Not true - it will give a warning.
10. Rarely happens. Not true.

BHKing777 said:

1. No one likes slow sites. It won't directly cause suspension though.
2. Affects you if Google bot is blocked. Doesn't matter in all other cases.
3. Depends on the errors. Most of the time it won't cause suspension.
4. Advisable, but not needed.
5. Consent should be given with a check. I agree it's important but it won't cause direct bans, especially if you are not advertising in the EU.
6. and 7. Yes, this can cause problems.
8. Not true.
9. Not true - it will give a warning.
10. Rarely happens. Not true.

Click to expand...

please man, dont say its not true when you just dont have the right infos.. I send you the beginning of their internal policies

Number0 said:

please man, dont say its not true when you just dont have the right infos.. I send you the beginning of their internal policies

Click to expand...

I know all of their policies. That's why I am saying 6. and 7. can affect you directly in a negative way. You may different experiences but most of the time what you have outlined (apart from 6. and 7.) won't cause direct suspensions.

What are the rules for retrying to start a fresh GMC if a previous GMC is blocked? What if we do not change domain?

BHKing777 said:

1. No one likes slow sites. It won't directly cause suspension though.
2. Affects you if Google bot is blocked. Doesn't matter in all other cases.
3. Depends on the errors. Most of the time it won't cause suspension.
4. Advisable, but not needed.
5. Consent should be given with a check. I agree it's important but it won't cause direct bans, especially if you are not advertising in the EU.
6. and 7. Yes, this can cause problems.
8. Not true.
9. Not true - it will give a warning.
10. Rarely happens. Not true.

Click to expand...

If you have time I want to dm you to share your experience I am having trouble with GMC

marouu27 said:

If you have time I want to dm you to share your experience I am having trouble with GMC

Click to expand...

Sure, send me a DM.

This is a very professional post that can be bookmarked for reference

BHKing777 said:

1. No one likes slow sites. It won't directly cause suspension though.
2. Affects you if Google bot is blocked. Doesn't matter in all other cases.
3. Depends on the errors. Most of the time it won't cause suspension.
4. Advisable, but not needed.
5. Consent should be given with a check. I agree it's important but it won't cause direct bans, especially if you are not advertising in the EU.
6. and 7. Yes, this can cause problems.
8. Not true.
9. Not true - it will give a warning.
10. Rarely happens. Not true.

Click to expand...

Do you recommend buying Fixes for GMC misrepresentation

Number0 said:

I'm sharing here 10 reasons that can lead to a GMC (google merchant center) ban and that are often little shared.
These reasons may help you solve your problem, because what you find on Google, whether in the community or from so-called experts, is pretty lame.

1. Site speed: the site should load in less than 3 seconds on both mobile and PC. Too long a loading time is detrimental to the customer experience, which is the cause of suspension.
2. Robot txt not configured: by default on Shopify it's not well configured and doesn't allow Google to crawl products properly, which leads to suspension.
3. Console errors: make sure there are no console errors on your site, as these are grounds for suspension (especially automated checks).
4. The google merchant center verification phone number must be the same as the contact phone number.
5. Don't check by default that the visitor signs up for remarketing emails/sms, as this is contrary to privacy policies. I've seen cases where this was the only thing that allowed unban.
6. In your delivery message at checkout, be sure to mention the handling and shipping time as set out in your GMC.
7. In your returns and refunds pages, once again specify the restocking fees etc. as in GMC.
8. Deactivate all click blockers. The site must be the same for everyone on the planet, so those that block clicks from certain countries, vpn are non-compliant.
9. If you have a dropdown menu in your header, make sure that clicking on the menu displays the sub-categories, but that it leads to a functional page. A link that can't be clicked will lead to a suspension.
10. Avoid color swatches, which are not recognized most of the time by GMC and result in a suspension because they are misleading according to their rules.

Hope this helps! Don't hesitate to ask questions on other points, as I know their rules like no one else.

Click to expand...

Bro can we get in touch ? How can I contact you? You’ve mentioned some good points.

you can DM, if its not against rules of the forum

Number0 said:

I'm sharing here 10 reasons that can lead to a GMC (google merchant center) ban and that are often little shared.
These reasons may help you solve your problem, because what you find on Google, whether in the community or from so-called experts, is pretty lame.

1. Site speed: the site should load in less than 3 seconds on both mobile and PC. Too long a loading time is detrimental to the customer experience, which is the cause of suspension.
2. Robot txt not configured: by default on Shopify it's not well configured and doesn't allow Google to crawl products properly, which leads to suspension.
3. Console errors: make sure there are no console errors on your site, as these are grounds for suspension (especially automated checks).
4. The google merchant center verification phone number must be the same as the contact phone number.
5. Don't check by default that the visitor signs up for remarketing emails/sms, as this is contrary to privacy policies. I've seen cases where this was the only thing that allowed unban.
6. In your delivery message at checkout, be sure to mention the handling and shipping time as set out in your GMC.
7. In your returns and refunds pages, once again specify the restocking fees etc. as in GMC.
8. Deactivate all click blockers. The site must be the same for everyone on the planet, so those that block clicks from certain countries, vpn are non-compliant.
9. If you have a dropdown menu in your header, make sure that clicking on the menu displays the sub-categories, but that it leads to a functional page. A link that can't be clicked will lead to a suspension.
10. Avoid color swatches, which are not recognized most of the time by GMC and result in a suspension because they are misleading according to their rules.

Hope this helps! Don't hesitate to ask questions on other points, as I know their rules like no one else.

Click to expand...

Hey bro, could u please look over my store and everything and tell me exactly what i need to fix? Of course i will pay u bro but i have the problem that i have the suspension since 3 weeks, i dont know what to do. I already paid 3 guys but none of them could fix the issue.

I have a question about GMC, one of the stores I made there had around 20k products but I received no clicks on those products from GMC please tell me what could be the issue so I can fix it.

thanks in advance