1. Too many keywords As advertising keywords, the more you lose a lot of money. Be careful when your keyword research. The ad ran not simply "choose Harrows" Google the keywords that show up for you. The more you run multiple keywords, the more you lose a lot of money. The result is a Google Adwords campaign is not effective as you expect. 2. Tag wide (Broad) This is the 2nd big mistake you often encounter if autorun Adwords. If you choose keywords to optimize wide ad targeting, you will not correct your target customers. Besides, you will have to take more costs because of more traffic to Website (They click on the ads to reach your destination Web site). Hence, please buffet detailed keywords. 3. Do not use negative keywords Use negative keywords to ad campaigns more effective. When researching keywords for the "play" Adwords, many people forget to use add negative keywords. Simply because: Your ad will not show the negative keyword. Always add negative keywords, including: Company name: Not required to display advertising with your patrons. Your opponent: If customers looking for a particular company, they will not click on your ad. These keywords can not afford to switch: Avoid personal use keywords like "free", "evaluate" ... 4. There are no keywords in the ad content After selecting the best keywords, many people often "forget" to insert it in the ad content. This is a disadvantage in attracting users. The truth is inserting keywords in content to help increase quality score and ad rank. At the same time, help Google returns relevant results more accurate. 5. No geographical partition When AdWords advertisers, Google allows you to "zoning" of potential customers. When optimizing your campaign, do not miss the selection of geographical partition (AD Location). Let's aim to target customers in specific places that you are targeting now. This helps you optimize budgets while "playing" Google Adwords. 6. False landing page (Landing Page) 99% of Google Adwords ads that only the optimal ad campaign stars for good is to be successful. A serious mistake is to ignore the importance of landing pages - Lading Page - Web page where users will be "transferred to" after clicking on your ad. The landing page is best to be related to your ad content. 7. No contact portion of the landing page Take a "show" your contact information for your customers. This is pretty serious mistakes while you manually run Adwords will suffer. This affects the rate of conversion into profits when customers on the Website. You have a "show" for their goods, but did not give people a way to buy the item. Please leave your contact information, as detailed as possible so that users can communicate needs immediately to be with you. 8. No integrated tracking tools (Analytics) You must know the effect that Google Adwords advertising gives business like. Therefore, to link it to Google Analytics to track the whole campaign effectiveness. If you ignore the use of tools, it would be wrong. 9. No measurable profits It's a mistake without knowing the profits earned from advertising What is Google Adwords. The goal of any Google Adwords campaign does is stimulate the sales to increase revenue to the investor. But what happens if you do not know the earning investment returns (ROI) is how much? With traditional advertising, you hardly know this, but with Internet Marketing, you absolutely can. 10. No ad optimization daily Do not let your ads run freely until the budget. To ensure there is a successful Google Adwords campaign, you should "hit" it daily.