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10 EMDs sites -Versus- 1 big authority site, which is best, please weigh in :)

Discussion in 'White Hat SEO' started by stockbob55, Jan 31, 2013.

  1. stockbob55

    stockbob55 Registered Member

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    I have heard all of the recent banter about EMDs but they do still work if you do them the right way.
    What I would like your opinion on is, would it be better to set up 10 EMD sites or one generic authority site with posts/pages with the exact keywords in the title etc.
    This would be for product name domains selling as an affiliate.
    Thanks
     
    Last edited: Jan 31, 2013
  2. smirker

    smirker Junior Member

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    Hi stockbob55,

    There are various things you need to consider here, but in my opinion, the largest factor you need to consider is risk.

    In all probability, not all of your websites are going to be a success.

    With 10 EMDs, you mitigate your risk by diversifying your portfolio of websites. Maybe some will work, maybe some won't, but if you do it right, you have a good chance of one or more working for you. EMDs are also fairly easy to rank if you have quality content and a diversified backlinks/anchors/etc.

    With one authority site, your risk is higher and you are relying solely on the success of one website. While the rewards can be great, you have less of a chance of making it work for you (it could still work however!). Authority sites without EMDs are harder to rank, but definitely still possible.

    Which option you choose is up to you. Why not one authority site and 5 EMDs?

    My 2c. ;)
     
  3. Hootz

    Hootz Regular Member

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    I'm recently having the same thought process and I've decided to go with one authority site and to try to rank certain pages with exact keywords targeting particular offers. I don't know if this is the right idea or not in the current market, but I'm trying to look to the future and while Smirker's comments are wise and correct with regard to multiple sites reduce overall risk - I'm concerned in the future that EMD's will be totally wiped out.

    It seems it's easy for Google to find them after all and it's clear what people using the EMD's are doing. There's the added benefit of one authority site lets visitors easily see related articles etc and other products/CPAs plus you will only need one Facebook page, Pinterest account etc.

    Of course as stated the downside is that if it goes wrong, it all goes wrong :)

    I'm interested to hear what you decide to do, maybe we can compare notes in future.
     
  4. youtalkmedia

    youtalkmedia Senior Member

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    ATM I am trying to get an authority site going. I have been going after low comp keywords, and have been getting ok traffic...

    EMD's are likely easier but i think in the long run one authority site is best.
     
  5. pnvhq

    pnvhq Junior Member

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    There has been a lot of talk about "evergreen" content lately, and while this is speculation on my part, I think the same could be said about an "evergreen" site. I think that Google will be more likely to value an authority site in the long run as it sees that site as a reliable source on whatever topic it decides to address.

    It would not surprise me if Google continues to devalue EMDs, especially if they are thin on content. We will have to see what happens in reality, though.
     
  6. stockbob55

    stockbob55 Registered Member

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    Thanks to everyone for their input.
    One domain, one Facebook page, one Twitter account, Youtube account, G plus etc.
    Then there is also no dilution of back linking efforts and web2.0 networks to consider.
    The most appealing thing to me though is the long term return if the authority site takes off.
    Of course as suggested I could do both but I don't have the time to get it wrong again :)
     
  7. GiorgioB

    GiorgioB Supreme Member

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    ofc 1 authority site. EMDs and MNS sites will bear a larger risk of getting slapped with the next G update, whereas a real authority site should by definition be safe. best thing is actually to have a couple of EMDs pointing to your authority site as Tier 1s.
     
  8. audioguy

    audioguy Power Member

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    I'm in the process of learning the ins and outs of authority sites.

    And at the same time, scaling them on a small basis. Once I figure this out, I'll scale them big.

    There's nothing that prevents you to build 1 authority site, then scale up to 100, 200 and so on.

    If I'm to go after EMD, I'll take a slightly different approach nowadays. Make it broader.

    Rather than using benefitsofapplejuiceforheart.com, I'll use something like healthyapplejuice.com. Still an EMD (for other broader keywodrs I'm not targeting), but you can say it's also a brand.

    Then build "Benefits of Apple Juice for Heart" content in that domain. True, you don't get the benefit of precise EMD there but the advantage is so small nowadays you can make that up on promotion and backlinks.

    And once that works, again, scale it up. Add more categories. Post more content. Perhaps one day you'll rank for "Healty Apple Juice" or even "Apple Juice". And then your domain becomes EMD.
     
  9. formosa

    formosa Regular Member

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    i would say ... setup 1 generic and 9 EMD ... total 10 domains also :D
     
  10. stockbob55

    stockbob55 Registered Member

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    Even a generic site would have related keywords in the main domain and then keywords in the page/post title targeting the product name.
    They just take a little longer to rank than emds.