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1 site taking up the entire above the fold area with 'sub results'?

Discussion in 'White Hat SEO' started by GoogleAlchemist, Aug 18, 2011.

  1. GoogleAlchemist

    GoogleAlchemist Regular Member

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    Wasn't really sure where else to put this, or what to title it...

    The root domain is #1 then there are a dozen blocks of various sections of the site below it, taking up the entire section above the fold. I think I saw this sort of thing mentioned elsewhere but can't remember what it was dubbed.

    And I've seen similar things like this for a while....but it was only one or two extra related links from that site, not freakin 12 taking up the whole screen, then with a link for 'more results' at the bottom of that no less.

    This seemed to coincide exactly with my move into the organic #2 listing right below the main site, so it's a bit of a kick in the balls...as it still leaves me below the fold as mentioned above.

    I am guessing this is just due to the massive authority they have built and G decided to do this correct? They are the main site for the product after all, have quite a few pages, a very nice site, and I have spoken with the owner and his seo guy a good bit so I have an idea of what they have behind the promotions,,,and it's impressive.

    I've attached a screen shot for those interested, I blanked out the specific urls and text to protect my niche. I've also pointed to my site in the #2 organic site, you can just BARELY see a teeny tiny bit of the taller letters sticking up above the fold haha!

    Is this a trend that will increase in the future? I am not necessarily opposed to it by any means, as long as I'm the one in the first spot. Position two and below will become rather worthless even more so than it is now.

    All the more reason, and all the more important to work on an ever expanding quality site with more pages, pics, vids, etc etc cuz if those pages don't exist, there is no chance to have them listed like this.

    Just putting it out there for discussion, and to see how many of you have noticed this, either with your sites (and I would be curious on what kind of traffic/conversion increase you've noticed if so) or your competitors.
     

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  2. oblivion19

    oblivion19 Senior Member

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    Hey,

    I am in a similar position. I am no.5 for a keyword and it aint getting any traffic coz the authority site which is no.1 has 10 sub pages listed as well. Just noticed this recently.

    Am keen to see others take on this.
     
  3. TNphoneman

    TNphoneman Senior Member

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    Just gonna have to buy everyone a bigger monitor.
     
  4. milian

    milian Power Member

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    Yeah these are the new style 'site links' that they rolled out on the 16th. Like you I think this is going to have a hugggggggggggggge effect on % of clicks that go to sites below positions 1 under these type of sitelinks.

    Luckily no one in my niche seems to have these yet, but I've seen them popping up all over the place in other sectors.

    I guess its even more motivation to get that number 1 spot now. Just make sure your onsite SEO is spot on with really good interlinking on the site to important pages, practice more deep linking with anchor text and just keep hacking away like normal!
     
  5. GoogleAlchemist

    GoogleAlchemist Regular Member

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    DOH! Just hit #2 for what may be my most lucrative term that I'm presently focused on and I see the #1 guy has half a dozen of these site links. Takes up the whole damn area above the fold.

    True, more reason than ever to get #1 but I am wondering, if G awarded these sites these 'site links' or whatever they are called...are they going to be that much harder to beat than a regular organic #1 listing?

    Guess we'll find out as I ain't stoppin' that's for sure! I'll continue with my backlink approach but will be going apeshit with in depth quality content/vids/graphics/categories/etc etc to replace them and get these authority type site links myself.

    Any other thoughts or experiences are appreciated
     
  6. buttulgly

    buttulgly Junior Member

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    I am finding they are doing it a lot more on exact match searches for popular sites (or searches associated with a company name). Case in point is Reddit. Google reddit and they go below the fold on my wide screen. I think they are doing it to minimise the impact of leach sites (a.k.a. us). They openly state that they dislike affiliate sites as it places an extra click between the user and their end goal. I feel you will see this more and more (eg did another search on Hilton and then my city as a search term and the result had 4 sub entries ...also had 2 adwords entry so the first affiliate site was well below the fold).