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1 in 8 European Smartphone Owners Conducted a Retail Transaction on their Device

Discussion in 'Mobile Marketing' started by AndyPR, Jul 30, 2012.

  1. AndyPR

    AndyPR Registered Member

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    The mobile commerce usage across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom) is getting bigger. A study shows that the European mobile retail audience nearly doubled over the past year, with 1 in 6 smartphone users accessing online retail sites and apps on their device. In addition, 1 in 8 smartphone users actually completed a retail transaction on their phones.
     
  2. verial

    verial Junior Member

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    Yeah, and when you look more closely at what they are buying it should become clear what niches are good moneymakers (hint: games).