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1. How about ranking on Google image? 2. How about promoting photos in general?

Discussion in 'White Hat SEO' started by wwa2b, Mar 20, 2016.

  1. wwa2b

    wwa2b Regular Member

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    Hi all,

    1. The SEO guidelines for images are simple, so millions of people already prep their photos properly. How then does Google decide how to rank them? Does it depend on the authority of the page the photo is on?

    2. There is tons of advice about promoting your site through guest blogging, etc.
    However I make jewelry so what I really need to get out there is photos of my pieces.

    Is it possible to develop a global strategy for promoting visual content?

    Also, there's a lot of talk about PBNs. If my content is visual, could it be possible to create a PBN of photoblogs? Could that be as effective?

    Thanks for your advice
    Seb
     
  2. Zwielicht

    Zwielicht Moderator Staff Member Moderator Jr. VIP

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    Have you considered sharing images of your jewellery on Pinterest or Facebook (I have a relative that does the latter and it works out great for her)? You have to consider the intent of the people who search for the keywords you target in Google Images. For example, if their intent is to use whatever image they find (let's just say your images) in one of their Photoshopping projects, that won't help your business much.

    Regardless, ranking in Google Images has its own strategy that includes the following factors (based on a short article I wrote a year ago):
    • An appropriate image size. You may have noticed that very small or very large images don't rank well.
    • A reasonable aspect ratio. Really long or wide images don't always rank too well.
    • A detailed description and file name with your primary or LSI keywords.
    • How many times the image already appears in Google Images
    • The overall quality of the image.
    • The file type (jpg and png images seem to be the most common)
    Here are a couple of other sources.
    https://support.google.com/webmasters/answer/114016
    https://searchenginewatch.com/sew/opinion/2120682/ranking-image-search
     
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  3. DMoon95

    DMoon95 Registered Member

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    the images that succeed in promoting the best are the ones i put on twitter.
     
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  4. wwa2b

    wwa2b Regular Member

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    It's funny you say that
    Someone has just told me the exact same thing on another forum.
    I wouldn't have thought of opening a Twitter account for image promotion but I'm definitely going to
    Any idea why that is?
     
  5. Velcronio

    Velcronio Newbie

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    I was wondering about some similar issues using photos/art for SEO purposes.

    You can pack a lot of information into the metadata associated with the files, including a URL.

    If I post a picture with a link to my site in the metadata and it gets ripped off by others does their use of the file at another web location get counteted as a backlink by Google and others?

    Thanks.
    Velcronio
     
  6. 4Panda

    4Panda Regular Member

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    You need to explain how the image is ripped off. Simply re-using the image without editing the metadata on their website? or re-using the image after deleting the metadata? I'm sure there's a big difference there.
     
  7. wwa2b

    wwa2b Regular Member

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    Well that's the issue of content theft, which is huge, but probably no worse with images than with text.
    All the images of my products have been stolen and used by sellers on Alibaba...
     
  8. 4Panda

    4Panda Regular Member

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    Why don't u contact Alibaba about this? they claim to be against counterfeit products, I'm not sure about stolen images though.
     
  9. Velcronio

    Velcronio Newbie

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    Dear 4,

    Thanks for your feedback. Let's see if this additional info helps.

    Imagine, say, I've a picture of my cat with cream on his face, sitting up begging, like a dog. I want to post it to by site. I add the URL of the site in the metadata of the cat pix.

    People see it. They like it. They copy it. They post it elsewhere on the net. They don't change the metadata if only because most don't even know about it. So every time the pix is reposted it has the URL to my site in the metadata.

    My question, put another way, is: does Google Images read picture file metadata, and, if so, does my URL count as a backlink to my site?

    Thanks.
    Velcronio
     
  10. wwa2b

    wwa2b Regular Member

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    I have numerous times and I never got an answer. They couldn't care less.
    But this is off topic
     
  11. wwa2b

    wwa2b Regular Member

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    I'm trying to develop a strategy for photo promotion and dissemination.
    I guess that I will be using Instagram and collabs with Instagrammers bigger than me, Pinterest, Twitter (since it ranks well on G Image).
    I also read an interesting article on Moz about 1M$ content pages (can't post links sorry), the 2nd case example is a page with mostly images.
    Someone here did a post about using Reddit, but I don't see how I could use it in my case.
    Anyway I have piece of the puzzle but nothing cohesive...