Let this be a lesson to newbies...as a newb myself, I learned this the hard way. When doing my KW research I found a very nice little KW for a MNS that got 4400 exact searches a month. I put up the site and with little effort I got to #4, then after a tiny bit of work got to 2 and then 1. In the US. I think I'm doing well, then I realize I'm getting zero traffic. Literally. Zero. Im thinking WTF obviously, so I check the KW again in the KW tool (I used Market Sam to find this)...and I see the 4400. Then I check google trends to see if it was just out of trend now... I see that fucking NO one searches for this in the US. It's all in south africa, etc. I check the adwords KW tool and sure fucking enough, local searches? 16. Son of a whore. I go on google SA and I dont even see me ...and I don't know how to even track my ranking in that one. Any ideas on how to proceed? Any tips appreciated. Lesson learned.