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1%? 3%? What's your organic traffic conversion rate?

Discussion in 'Black Hat SEO' started by DocBrown, Jun 15, 2011.

  1. DocBrown

    DocBrown Regular Member

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    [FONT=&quot]I'm trying to figure out how organic traffic conversion rates work.

    I'm going to set up a 2 column website. I have an ebook for sale. I'm going to offer free access to the first couple of chapters though an opt-in form.

    What are the numbers here?? Is it something like 2% of site visitors will opt in? (as i understand it organic traffic converts at 1-3%).
    What happens then? Will like 1 in 10 who view the book actually buy it?

    My ebook is high quality and has been well written. But i have no idea what my sales are likely to be by adding this opt-in box and trying to make sales through that.

    What can i expect (roughly)?

    Help?[/FONT]
     
  2. TheSuperSensation

    TheSuperSensation Regular Member

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    Depends on many factors, such as your visitors age, country, your niche and alot more
     
  3. NitroCan

    NitroCan Jr. VIP Jr. VIP Premium Member

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    Conversion rate depends on the following factor.

    1. Niche
    2. Country the traffic is coming from
    3. Your landing page (If it looks legit, you'll have a better conversion rate)
    4. Product you are promoting
    5. Traffic source (If organic or paid, you'll have a a slightly better conversion rate)

    Anymore factors ?
     
  4. DocBrown

    DocBrown Regular Member

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    I know all these factors.

    I'm currently getting a .33% conversion rate on my ebook from 300 uniques/day. Thats basically 1 ebook a day i'm selling and i've no opt-in page on my site, just a link to the sales page.

    The thing is that if i put up an opt-in form and get say even a generous 10% opt-in rate. And then 3% of those leads convert to a sale, wont i end up with the exact same conversion rate ie .33%?

    Everyones telling me to put up an opt-in form and give away free chapters of my ebook to entice people in and increase my sales. But the problem is is that according to my figures - it would make no difference.

    Am i missing something?
     
  5. businessgeek1

    businessgeek1 Newbie

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    Can you give us more information about your site so that we can assist you?
     
  6. flexnds

    flexnds Power Member

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  7. DocBrown

    DocBrown Regular Member

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    My site has a couple hundred articles on dating and relationships etc and i'm selling an ebook for $39 in the sidebar. I'm currently only getting a .33% conversion, meaning that 1 out of every 300 uniques is buying my book. I've sold 15 so far with no refunds.

    What i'm trying to figure out is if i put an opt-in form on the sidebar of every page offering a couple chapters of the book for free, is this likely to increase sales? i've never done it before. Everyone tells me it will but i don't know if they really know what they're talking about. My figures question it. At a 10% opt-in rate for the free sample of the book and then a 3% conversion rate thereafter, i'd still come back to my current conversion rate of .33%

    What do you think?
     
  8. flexnds

    flexnds Power Member

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    Well, with an optin as well you will have a chance to sell them more products.. Not just a wam bam thank you ma'am.... If you build an optin list you could send cpa offers and other dating offers too.. Maybe some adult friend finder.. If you can't get a date and get laid on that site, it's just not gonna happen for you.
     
  9. Cnotey

    Cnotey Power Member

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    Across the board, varying from adsense sites, cpa submits, email marketing, for me, everything seems to convert at exactly 5%. I think it has something to do with how good of a designer you are.
     
  10. DocBrown

    DocBrown Regular Member

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    When someone says they have a conversion rate of 5% - what does that mean?

    Does it mean that out of everyone that opts in to your form, that 5% buy your product?

    OR

    That out of all uniques that visit your site that 5% buy your product?

    You see the two above things mean COMPLETELY different things. So when someone mentions their conversion rate, what exactly do they mean?? No one ever makes this clear. They could mean different things by a factor of 10 or more which means that thinking you're gonna bank $100,000 this year only means that you're actually gonna bank $10,000. ARRGGGHHH:eek:
     
  11. Cnotey

    Cnotey Power Member

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    Not exactly sure where you are getting confused. Conversion rates are pretty much this formula:

    Ti x Cr = Conversions

    Where Ti is total impressions and Cr is conversion rate. It's a pretty simple formula.

    So if I'm getting 50 conversions from 5,000 impressions, I have a conversion rate of 1%.
     
  12. DocBrown

    DocBrown Regular Member

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    Whats a conversion? Someone that opts in to your form and becomes a lead or someone that actually buys your product...either there and then or after they've joined your opt-in :confused::(
     
  13. Cnotey

    Cnotey Power Member

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    All of the above.

    Conversions are just a way of saying that user fulfilled the action you were intending for them to.

    You showed your site to someone, with the intention of getting them to do something. Someone who does what you wanted them to do is a conversion.

    So if you have an adsense site, a conversion would be a click. If you have an email submit form, a conversion would be someone submitting their email, if you have a CPA site, it's when someone fulfills the required action.
     
  14. kandor

    kandor Regular Member

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    Look at it this way.

    If you offer a free chapter, would it help you to sell more of your e-book or not.

    If it would help to sell more as they get a taste for it, it will be positive action to add a opt-in and capture emails.

    This way you give them something extra for getting the prospect interested in your product.

    And at the same time you are getting their emails so that if you start to offer another product that is related you could always make some buzz about it this way.

    Also you could follow up and get some more sales also thanks to the follow ups.

    Best,
    Kandor
     
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