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1/3 visitors don't click amazon link, is it normal?

Discussion in 'Black Hat SEO' started by frankstan, Dec 27, 2014.

  1. frankstan

    frankstan Regular Member

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    Hello everyone, I'm using Clicky statistics and have a amazon niche site with 90% pages having amazon product links.
    Clicky told me that I have 13394 US visitors from Dec 1st to Dec 25th, but Amazon Daiy Trend told me I only have just 6682 unique visitors and 11771 clicks during the same time, so only half US visitors click the product links, is this number normal?
    At first I doubt that Clicky is not accurate , but Amazon central tell me the similar result, 15655 banner impression and 11771 clicks, I think banner impression equal page views, so 1/3 visitors didn't click amazon link,
    So the question is, is it normal? Or is my post too rubbish. the page speed is 2.5s(ping tool test), my amazon conversation rate is 5.45% by now.
     
  2. tony_d

    tony_d Elite Member

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    If your CTR to Amazon from your product pages is 66%, as per your numbers, then there is certainly nothing wrong with that.

    And a 5.45% conversion rate from clicks to Amazon to sales is also not a bad number, considering the top of your funnel gets such a high CTR.

    I don't follow what you're saying about 'banner impression equal page views'.
     
  3. frankstan

    frankstan Regular Member

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    Thanks for help!
    Because I put Amazon banners on sidebar of everypage, so I think banner impression=page views
     
  4. tony_d

    tony_d Elite Member

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    Well that's quite a different metric, then...

    On your Amazon Associates page, when you first login, at the top right you have a box that shows clicks. The number of clicks there is actual clicks - not page views. So take that as a percentage of the traffic to your source page to calculate your CTR.
     
  5. PandaDomo

    PandaDomo Senior Member

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    Wait, you have 66% CTR?

    I have no idea what you're worried about, that's ridiculously high.