If you wondering to build authority site, try to avoid the duplicate content. Even if others telling that they ranking the site well, wont do it.. Just refer others reply. If your site ranking well today with duplicate content, your site will not be in live tomorrow.
First of all, Backlinks are backbone of the website and it is links coming from quality website to refer your site having more information.. If your site having good website with informative content then can get backlinks naturally or need to pay for get.
When your keyword is medium competition...
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