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Good advice but be aware that if/when you next update the theme (which may be soon or may be never, it depends) then the changes you make will vanish unless you've made them as part of a child theme.

W3C validation is good but I've found it's next to impossible to get 100% clean score in real life. What I do as well as the validation is load the site in Chrome, Firefox, IE (it will be Edge when I migrate to Windows 10), Safari (PC version) and if I want the site to display nicely on a...

I've not come across a spinner program that writes readable articles consistently. English is just too awkward for that a lot of the time. For instance, here in the UK we've got a town called Reading (but pronounced redding) - if a spinner program came across that town in an article as the...

More content is definitely the key in my view. If the topic lends itself to Top X posts (where X is a number that works for that particular post, I tend to use 3, 5 or 7 a lot) then those are good and quite easy to write as it's only maybe 200 words on each of the sub-topics. Then weave in...