My tip for SEO would be Amazon PPC ads. It will help you with the ranking of your product.
Another important thing is that the customer is always right and you should always watch for your metricks.
There are many projects out there from various games genres. Start with Coinmarketcap or coigecko and see which game would fit your skillset best. Some are good at shooting while other are good at strategy. But DYOR before picking the project.
There are multiple ways, you can either scrape it or buy it from a database.
Make sure that the emails will be verified before you start your campaign.
Job roles and emails tend to change so have a fresh list as well.
Try using your free method instead to directly promote your offer to send them to a landing page.
Or if you plan to go with paid ads you can start with what worked so far for you, this is a huge jump start when it comes to ads.
You can always try Facebook advertisement, I have run a lot of Like campaigns for my page.
If you make viral content you can also try and marketing your content.
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