You cannot trust services 100% though they may deliver results. If you are planning long term, you will have to be very picky with link types you obtain.
Are you using wordpress? You could either noindex archive and tag pages or allow them to list excerpts. If your theme allows category descriptions, you may want to add descriptions at different levels to make them unique to other pages. You should not have 2 pages 100% the same. A little...
Use statcounter to check keywords bringing traffic to your website. You may also check on google webmaster tools to see your main keywords getting you clicks.
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