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I suggest you build them to the page that is built around the keyword that you want to rank the highest. Depending on your website this can be the homepage or an inner page.

Good luck with your project! I have an old instagram account that I struggle with getting followers. What I do is just uploading pictures, add hashtags that refer to the image and like and comment on people that use the same hashtags. Without much success up until today. After reading your...

Look's interesting, I'll check that out.