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Get wordpress. Install Yoast SEO or similar plugin. Make all urls keyword friendly (settings>permalink), focus on long tail first, create main pages of keywords you want to rank, fill up blog posts with content to publish 1-7 times a week. Get a ton of content and you will rank for...

Its all personal preference. I prefer to work on macs, but use both windows and macs. I like the OS experience more on a mac. If you are running a tight budget, just get a windows PC. If you can only afford one computer and you want a mac, just put windows on a dual boot on your mac. You will...